LawFuel – Lead Story – Consumer privacy groups on Friday sought to der…

LawFuel – Lead Story – Consumer privacy groups on Friday sought to derail Google Inc.’s $3.1 billion deal to buy online ad supplier DoubleClick Inc., filing a complaint with U.S. regulators to block the merger on privacy grounds.

Groups led by the Electronic Privacy Information Center have filed the complaint with the U.S. Federal Trade Commission arguing the merger would violate agreed limits on how much data advertisers collect on consumers and seeking an injunction.

“Google’s proposed acquisition of DoubleClick will give one company access to more information about the Internet activities of consumers than any other company in the world,” the complaint by the privacy activist groups argues.

New York-based DoubleClick responded in a statement by denying any plan by Google and itself to link the various pools of anonymous data their automated services collect on consumer Web surfing and Internet search behavior.

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