LAWFUEL – The Law Newswire – From The New York Times – Television advertising has long been frowned on in the legal profession, as it can conjure images of ambulance-chasing personal injury lawyers and, in some cases, can run afoul of state laws. But a new partnership between a prominent legal directory and an Internet-based advertising agency is trying to overcome these negatives.
LexisNexis Martindale-Hubbell, which publishes a directory of lawyers and their credentials, announced a deal in late May to work with Spot Runner, an online service that helps small businesses advertise on television. Spot Runner, which is based in Los Angeles, will help law firms produce inexpensive television commercials that can run in local markets.
Although the Spot Runner Web site currently offers a general library of off-the-shelf commercials for legal services (among many other industries), the agency is creating new ads specifically for Martindale-Hubbell clients. These commercials, which will not be available in the general library, cover areas like family law, drunken driving, personal injury and general practice; commercials for criminal and immigration law are also being developed.