LAWFUEL – UK Business + Law News – Lovells has advised Loyalty Management Group (LMG), the company that owns and manages the Nectar customer loyalty programme, on its renewed and expanded relationship with Sainsbury’s. In addition to Sainsbury’s customers continuing to enjoy the benefits of the UK’s largest loyalty rewards programme, Sainsbury’s will now benefit from greater insight into customer shopping trends as the first major retailer to work with LMG’s new data analytics business. The deal was announced on 28 March 2007.
Nectar offers customers the opportunity to earn and redeem points when shopping online and in stores. In addition to Sainsbury’s, companies who participate in the programme include major names such as BP, Debenhams, American Express and EDF. Half of all UK households possess a Nectar card, making it the UK’s largest customer rewards programme.
LMG’s new data analytics business will provide analysis and insight for businesses based on information regarding shopping behaviour enabling them to make better informed decisions and better to tailor offers and products to customers.
Lovells, who have worked with the Loyalty Management team internationally for many years, worked on the creation of the original Nectar programme in 2002 and such significant developments as the B2B arm “Nectar for Business” and online business “Nectar eStores”. The programme has benefited from Lovells expertise in handling major business critical contractual relationships and key business issues around database management in the UK.
The team advising is led by corporate commercial partner Peter Watts together with associates Jim Harper and Hannah Condon with input from subject matter experts including Lindy Golding (IP) and Karen Hughes and Greg Sinfield (tax).
Peter Watts said:
“We are delighted to have worked with LMG on another significant step in its development. It is particularly satisfying when we have an opportunity to help a client, with whom we have worked since inception, on another key step in their development. The extension of the relationship with Sainsbury’s and its expansion to the data analytics business provides both parties with exciting opportunities.”
Martin Briggs, Director of Legal & Corporate Affairs at LMG said:
“This is an exciting time for LMG and Lovells, who have worked closely with us since our original launch, have once again played a key role in enabling us to fulfil our business development objectives.”