LONDON – LAWFUEL – Law & Business News Daily – Sept. 4, 2006–More than 400,000 copies of the free newspaper will be handed out by 700 distributors on the streets of central London between 4.30 p.m. and 7.30 p.m. today. The paper is full-colour, 48 pages and designed to attract 18 to 34 year-old readers.
Editor of thelondonpaper, Stefano Hatfield, said: “The paper is written for those who want to celebrate London. We live in one of the world’s greatest cities and thelondonpaper really reflects that. The paper is packed with news, entertainment, reviews and listings – just what the evening commuter wants. Our website, www.thelondonpaper.com(1) will be packed with up-to-date information and with plenty of opportunity for Londoners to interact. ”
General Manager, NI Free Newspapers Ltd, Ian Clark, said: “From research we could clearly see that there was a gap in the market. Commuters were not reading newspapers on their journey home. With our vibrant content, we aim to attract a key target audience for our advertisers. As the most modern newspaper, we are proud that we have integrated editorial with advertising, marketing and digital activities meaning that thelondonpaper can offer advertisers powerful, innovative and creative solutions.”
Notes: (1) The website www.thelondonpaper.com goes live at 4.30 p.m. on Monday 4 September. thelondonpaper is published by NI Free Newspapers Ltd, a News International company. News International Limited is the main UK subsidiary of the global media company News Corporation. Times Newspapers Ltd (TNL) publishes The Times and The Sunday Times and News Group Newspapers Limited (NGN) publishes The Sun and News of the World. TNL and NGN are part of the News International group.