Luce Forward Expands Services with Formation of New Action Sports Practice

(LAWFUEL) – Luce, Forward, Hamilton & Scripps LLP, a full-service California law firm, today announced the formalization of a new action sports practice area committed to providing comprehensive legal services to action sports businesses worldwide.

The Luce Forward attorneys in this new practice area participate in action sports themselves and are currently working with a variety of clients in the industry. The practice draws on the expertise of attorneys from multiple specialties including business, intellectual property, financing, tax and estate planning, labor/employment, product liability, general litigation and real estate.

“We believe action sports companies can really benefit by working with attorneys who focus specifically on the industry and understand the unique issues associated with that type of business,” said Robert J. Bell, Luce Forward’s managing partner. “We have attorneys who not only understand the varied legal issues that confront action sport business, but they also have genuine enthusiasm for action sports. Many start their day at the break of dawn surfing, and during the winter, you’ll find them skiing or riding all over California and the West Coast.”

He continued, “Our action sports attorneys practice in the industry with both transactional and litigation matters, and they have experience founding, advising and operating start-up companies. The passion of our lawyers for these sports and their industry-specific experience are invaluable assets when advising action sports companies.”

Luce Forward combines its interest and knowledge of the action sports industry with more than 135 years of legal experience, offering solutions to the legal complexities associated with starting and running an action sports-based business. With almost 200 attorneys practicing in its Southern California offices, the firm has a significant presence in the business and legal community in the heart of the action sports world.

Cordon Baesel, a long-time Luce Forward lawyer who has surfed for more than 30 years and started his own snowboard company in the ‘90s agreed, “The surf, snow and skate industries have matured dramatically in the last 20 years. Applying our legal expertise to assist these businesses provides us with great professional and personal satisfaction.”

Luce Forward’s legal services will assist emerging and well-known surf, skate, snow and moto businesses, as well as other types of action sports companies, during every stage of the business cycle. With established attorneys from various practice groups, the firm has invaluable experience in starting businesses, developing products and identity, growing clientele, evaluating company growth, and planning for the future. The services provided by Luce Forward will be tailored to the individual needs of each company.

Founded in 1873, Luce, Forward, Hamilton & Scripps LLP is a full-service California law firm with offices in San Diego, San Francisco, Los Angeles, Carmel Valley/Del Mar, Orange County, and Rancho Santa Fe. For more information, visit

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