New award for Lovells’ Anchovy online brand protection service
11 October 2006
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LAWFUEL – Law News, Law Jobs – Lovells’ innovative use of technology has been recognised with a major professional services award for the firm’s global online brand management and protection service, Anchovy. The Managing Partners’ Forum (MPF) 2006 European Practice Management Award for ‘Best use of Technology’ is one of 14 awards honouring the contribution of different disciplines to managing a professional firm with a European presence. The award was presented at a ceremony at the Marriott Hotel, Grosvenor Square on 3 October 2006.
Detail: First introduced in 2002, MPF’s awards are the only awards focusing on the full range of management disciplines in a professional services firm in Europe. The awards aim to recognise the most noteworthy contributions from best brand to best management of facilities and best marketing campaign. Anchovy is an internally grown global online brand protection service developed by the Paris IP team with our London IT developers over the last six years. It comprises domain name registration, management, recovery and protection. Part of the success of the project is demonstrated by recent work on the new .eu domain extension. Since December 2005, Anchovy and the Lovells Domain Name Practice has guided 44 clients through the complicated EC Regulations governing .eu and enabled them all to secure their intellectual property.
Comment: The judges citation reads: “Lovells’ Anchovy offering outshone the competition by demonstrating a clear understanding of a highly specialised client business need to protect brands on the internet globally and showcasing the ability of the firm’s lawyers, IT organisation and staff to develop and support a commercially successful online service that satisfies an important client business problem and distinguishes Lovells as an innovator able to use technology effectively to seize a real competitive advantage in the legal marketplace.”