Starting a new law firm can be a daunting experience at the best of times, but for three lawyers who left Squire Sanders, their breakthrough employment firm has now entered the top ranks with its move into the Legal 500.
Founding partners Simon Ost, Nick Jones and Dan Bickerstaffe wanted to change the way the traditional law firm worked and wanted to create a firm ‘in tune’ with their clients’ wishes. The result was E3, a successful practice that is breaking the mould.
Merseyside partner Simon Ost explained: “We spent years listening to business leaders, senior HR professionals and experienced in-house lawyers telling us what they did and didn’t like about using law firms.
“So we decided to discard the traditional blueprint for a law firm, the Liverpool Daily Post reports.
“Instead, we built a firm to deliver exactly what the business community wanted: leading expertise with decades of practical experience, clear, effective advice, better service levels, and much greater cost efficiency and transparency.
“In particular, we decided to strip out any costs that businesses didn’t value because they didn’t generate any material benefit to the client.
“Out went plush city centre offices, expensive bonus schemes and extravagant marketing events. We made E3 as lean and cost-effective as it could possibly be, without compromising on the quality of our service.”
The result, just over a year after the launch of E3, is that many businesses in the region have voted with their feet by choosing to switch to the fledgling firm.
Various North West-based plcs, a leading North West utilities giant, and some of the world’s largest and most respected corporate organisations now trust E3 to resolve their employment law issues.
The partners believe this simplified approach is one of the reasons the boutique employment law firm, which covers Merseyside, Cheshire, Greater Manchester and Lancashire, was included in the recent Legal 500 rankings for law firms in the North West.
Despite its recent emergence in the sector, E3 was ranked at the same level as long-standing Liverpool legal giants such as Brabners and Weightmans and ahead of national and international firms such as Irwin Mitchell and Squire Sanders.