Leading Global Law Firm Baker McKenzie has retained its position as the World’s Strongest Law Firm Brand in the 2018 Acritas Global Elite Law Firm Brand Index. The Firm received an overall score of 100 which is 51 points ahead of the firm ranked in second place and ranked top for each of the brand measures that comprise the Index – awareness, favorability, consideration for multi-jurisdictional deals and for multi-jurisdictional litigation.
Ranking is based on responses from 1,600 General Counsels (or equivalent) across the world’s largest multinationals with revenues in excess of $1bn.
Global Chair of Baker McKenzie Paul Rawlinson commented, “Our New Lawyers brand uniquely positions us to best serve our clients and our people. We have always been an innovative Firm, the original legal disruptors if you will, but new competition and technology is driving the pace of change faster than ever before. Today’s recognition is a reminder of what we have achieved in the last 12 months and I am extremely proud of the passion and hard work from all our people.”
Lisa Hart Shepherd CEO of Acritas says, “Baker McKenzie continues to dominate on brand awareness, favorability and consideration for multi-jurisdictional deals and litigation, aided by its vast footprint and recognition by clients for its efforts in relation to innovation. For the third year running the firm is twice as strong as the number two ranked brand.”