A new Manchester business has been founded to launch an online venture to help law firms with their PR activities.
Legal News Service (LNS) said it would provide law firms with access to a portfolio of different online press release templates.
The business said the service was created after extensive market research to ensure they contained all the information required to make a newsworthy story.
Clients pick a relevant template and a press release is automatically generated for their approval using the system’s software with a media distribution list provided based on a client’s specific requirements or the release’s content.
Director Bob Bion, who also runs Manchester PR firm Twentyfour7, said: “We believe LNS will redefine the way in which law firms conduct their public relations activity.
“It is a real game changer. There’s little doubt the future belongs to law firms which utilise technology to provide a client experience that is both low cost and high quality, supported by specialist expertise where necessary.
“With LNS, we have taken this principle and applied it directly to legal public relations.
“It has been developed by industry experts and is based on the very latest technology.”
Liverpool-based law firm Weightmans, which is a Twentyfour7 client, has piloted the new service.