Visa USA Hosts Conference Call with Michael Phelps and Katie Hoff Foll…

Visa USA Hosts Conference Call with Michael Phelps and Katie Hoff Following Record-Breaking World Championship Performances
– LAWFUEL – Sport & Entertainment Law News – Visa USA:

WHAT: Olympic partner Visa USA provides media access to Michael
Phelps and Katie Hoff following their dominant FINA World
Championship performances as they prepare for the Beijing
2008 Olympic Games. More immediately, Phelps and Hoff will
participate in a goodwill tour of China next week
(April 8 – 13) to grow the sport of swimming and raise
awareness for the Special Olympics and the Special Olympics
World Summer Games in October 2007.

Phelps and Hoff are members of the Visa Gold Medal Athlete
Team. Through this program, Visa provides financial support,
life skills training and valuable marketing exposure to
athletes in pursuit of their Olympic dreams. Visa has been a
proud sponsor of the Olympic Games since 1986, contributing
more than $11 million to America’s Olympic hopefuls during
that time.

WHO: Olympic swimmers Michael Phelps and Katie Hoff;
Michael Lynch, SVP of Partnership Marketing for Visa USA.;
Peter Carlisle, Managing Director of Octagon’s Olympics &
Action Sports division.

Participants are available to discuss:
— Reflections on FINA World Championship performances and
focus on Beijing 2008 Olympic Games
— Upcoming goodwill tour of China
— Phelps/Hoff forthcoming initiatives with Visa to inspire
and empower today’s youth to excel through sport
— The emergence of Michael Phelps as a global brand
— Visa’s effective use of athletes in Olympic marketing
programs
— Visa’s legacy of introducing breakthrough athletes to
mass audiences through marketing efforts

WHEN: 5:30 – 6:15 pm EST
Wednesday, April 4th

WHERE: Conference Call Dial-In – 888-323-7915
Passcode – VISA

CONTACT: Steve Hickok Kathy Connors
Fleishman Hillard for Visa USA Octagon
[email protected] [email protected]
212.453.2353 703 905 3312
About Visa USA

Visa USA is a leading payment brand and the nation’s largest payment system, enabling banks to provide their consumers and business customers with a wide variety of payment alternatives tailored to meet their evolving needs. Visa USA is committed to increasing the choice, convenience, acceptance and security of Visa payments for all stakeholders in the payment system — members, cardholders and merchants. Through its 13,382 member financial institutions, more than 510 million Visa-branded cards have been issued to cardholders in the United States.

Visa products currently generate more than $4 trillion in sales volume worldwide. Visa enjoys unsurpassed acceptance around the world. In addition, Visa/Plus is one of the world’s largest global ATM networks, offering cash access in local currency in over 170 countries. For more information, visit www.corporate.visa.com.

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