WASHINGTON, Nov. 22 – LAWFUEL – The Law News Network – The Beasl…

WASHINGTON, Nov. 22 – LAWFUEL – The Law News Network – The Beasley Firm’s new web site has been honored with a Platinum Award in the 2005 MarCom Creative Awards Competition, an international competition for outstanding marketing and
communication initiatives. The web site, http://www.beasleyfirm.com, was cited
for excellence in creativity and design.

The Beasley Firm, a brand-name Philadelphia plaintiffs’ firm, has taken an
innovative step well beyond what most law firms have ever attempted online.
The new web site employs video interviews with key lawyers to communicate the
substance of the Firm’s practice areas, its storied tradition and history, and
its ongoing commitment to public service.

The video interviews also provide glimpses into the personal motivations
and concerns of the attorneys, thus providing visitors with a compelling sense
of who these lawyers are and why they have made lifelong professional
commitments to serve clients from every walk of life. Additional video
highlights the Firm’s long tradition of public service, from helping indigent
high school students to providing free smoke alarms in public housing.

The web site was developed for The Beasley Firm by Nekouda Creative
(http://www.nekouda.com), a leading web designer based in Montreal, and Levick
Strategic Communications, a worldwide pioneer in legal media and
communications (http://www.levick.com).

The mission of the MarCom Creative Awards is to honor excellence and
recognize the creativity of marketing and communications professionals. It is
part of The Communicator Awards, one of the largest, oldest, and most
respected competitions in the communications field.

“We are honored to receive the prestigious MarCom Award,” said Jim
Beasley, Jr., managing partner of the Beasley Firm. “My father, Jim Beasley
Sr., founded this firm to serve the public in every way possible. I know that
he would be thrilled with the kind of powerful and helpful information that
our new web site delivers so effectively.”

The web site is notably successful in reaching multiple audiences with
different messages. It communicates the Firm’s past achievements even as it
underscores the innovative legal services that the Firm is continuing to
provide. It speaks directly to individuals who have suffered damages as well
as to the diverse businesses that are being increasingly represented by this
litigation powerhouse.

“The medium is definitely the message here,” said Larry Smith, Director of
Strategy at Levick Strategic Communications. “The web site is uniquely
innovative and so is this firm’s history and practice. It is a pointed lesson
for other law firms that are too often disinclined to communicate as boldly
and as attractively.”

Among its many features, The Beasley Firm web site offers a virtual
walking tour of The Beasley Building, a unique Historical landmark built in
1894, and a symbol of the firm’s commitment to the city of Philadelphia and
its community.

“This web site is all about creating a comfort level with these lawyers —
to make visitors, some of whom may be undergoing terrible strain, feel at ease
with the firm,” said Joel Miller, principle of Nekouda Creative. “Hopefully, a
visitor to this site can see what The Beasley Firm is all about — and seeing
is believing.”

The MarCom Platinum Award is presented to those entries in their
respective categories that exceed a high standard of excellence and serve as a
benchmark for the industry. A complete list of Platinum winners is listed on
the MarCom Creative Awards web site at http://www.marcomawards.com.

The Beasley Firm is a Philadelphia based legal institution that, for
nearly half a century, has been winning battles for people from every walk of
life. Its mission is to help those who have been wronged and who deserve
justice. The Temple University Beasley School of Law is named after James
Beasley Sr., the founder of the firm. The firm, in collaboration with the
Temple Beasley School of Law and the Pennsylvania Bar Association’s Young
Lawyers Division, also supports Philadelphia-area high school students in the
national “mock trial” competition. For more information on The Beasley Firm
visit http://www.beasleyfirm.com.

Web Site: http://www.beasleyfirm.com http://www.marcomawards.com

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