Wellington and Auckland, April 30 (JY&A Media) – LAWFUEL – The News Network – Lucire staff members are preparing their first 16 pp. men’s supplement alongside their duties for the regular June 2005 issue.
Now that the issue is a few weeks away from printing, founding publisher Jack Yan has revealed that the story mix will include one sport, one interview, longer versions of Lucire’s popular men’s grooming, motoring and gadget sections, and a ‘Trends’ section by Phillip D. Johnson, Fiona Barnett and photographer Douglas Rimington. A photo shoot will also appear.
Mr Yan says that he has been disappointed by most antipodean men’s magazines. ‘The lads are well served, but few seem to understand the concept of a gentleman,’ he remarks. ‘The nearest we have ever come in New Zealand was the 1990s’ Auckland-based web site, eMale.
‘You’d think that most men were illiterates or incapable of understanding words longer than two syllables. It’s time for that to change,’ he says.
The magazine retains its social responsibility aims, according to Mr Yan.
Edited by Nicola Brockie, Lucire Men promises to be an intelligent read for the fashionable male. It is expected to be a two-monthly feature in Lucire, which launches its Romanian print edition to accompany the New Zealand one in the next two weeks. Bookings are being taken now.
Images for this release may be downloaded at .
Lucire, the global fashion magazine (), is one of the world’s leading fashion titles online. Founded in 1997, it covers fashion, beauty, travel and lifestyle, with a global perspective for today’s woman. It is known for providing in-depth, quality journalism. The magazine is targeted at the woman who is tired of the offerings from established fashion players, and chooses to be herself.
In 2003, Lucire received a Webby Award nomination—the only New Zealand site to do so that year—and became the first fashion industry partner of the United Nations Environment Programme (UNEP, ). It was Official Internet Partner of L’Oréal New Zealand Fashion Week for 2002–3, and a media sponsor of the inaugural San Francisco Fashion Week and Official Media Partner of Stockholm FashionDays for 2004–5. It is official media partner of Fashion Week of the Americas in 2005. A print edition launched in the New Zealand market in October 2004—the first time a fashion magazine went from online to print—and will launch in Romania on May 12, 2005.
According to Alexa, Lucire was one of the top-ranked pure-play fashion titles in the world before embarking into print. It remains one of the top fashion sites globally, ranking second in Google for fashion magazine.
Note to editors
Lucire is a registered trademark of Jack Yan & Associates and subject to protection in certain jurisdictions. All other trademarks are the properties of their respective owners and are only used in a descriptive fashion without any intention to infringe.
Jack Yan, Publisher (Wellington)
T 64 4 387-3213, F 64 4 387-3213
Lisa Tardrew, Director of Advertising (Auckland)
T 64 21 4-LUCIRE, 64 21 458-2473
Nicola Brockie, Editor-in-chief, print edition (Wellington)
T 64 21 125-7787, F 64 4 387-3213
Simone Knol, Editor-in-chief, web edition (London)
T 44 7876 701-505