Briefings

Why Your Law Firm is Invisible to AI: The 2026 Law Firm SEO Survival Guide

law firm marketing

In 2026, the digital landscape for law firms is no longer just about “ranking on Google.” It’s about becoming the definitive, cited source for artificial intelligence.

Based on the latest analysis from SEO veteran Nathan Gotch, search has moved from a world of “ten blue links” to an era of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).

For law firms, this isn’t just a technical shift; it’s a fundamental change in how clients discover legal expertise.

In 2026, the digital landscape for law firms is no longer just about “ranking on Google.” It’s about becoming the definitive, cited source for artificial intelligence.

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How to Harness The Power of the ALM Law Portal

evolved Law.com from a news site into a unified, mobile‑first legal intelligence portal that connects breaking news, analytics and workflow tools across six core content pillars: Business of Law, Practice of Law, Corporate Legal, Legal Technology, U.S. News and World News.

Behind the front end sits ALM’s wider legal media network (including leading U.S. and global titles) and data products, giving lawyers access to a single environment where media, data and marketing inventory intersect.​

At a practical level, Law.com now acts as the entry point to ALM’s broader stack: Law.com Compass (firm and market analytics), Law.com Radar (real‑time case and deal tracking) and client‑facing interfaces like Lawyerpages, the AI‑powered consumer directory.

For law firms, that makes Law.com less a “website to read” and more an infrastructure decision about where you get your data, where you advertise, and where prospective clients and GCs discover your lawyers. And it can be an extremely effective law marketing tool.​

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9 Women Who Left Big Law And Built Thriving Businesses

women lawyers leaving the law

Many lawyers have successfully left traditional practice to build standout businesses, often crediting their legal training with giving them an edge in negotiation, risk assessment and complex problem‑solving, even while warning that perfectionism and over‑caution can slow entrepreneurial progress.

This makes their stories powerful case studies for any lawyer considering a legal career pivot into business or alternative law jobs.

We looked at nine former lawyers who have built successful businesses after leaving big law. Login to read . . .

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How an Experienced Car Accident Attorney Like Lawrence Kajy Helps Victims Understand Their Legal Rights

Article source: Kajy Law Firm, Michigan After a car accident, confusion often sets in just as quickly as the physical and emotional toll. Medical treatment, insurance paperwork, vehicle repairs, and time away from work can leave victims overwhelmed and uncertain about what they are legally entitled to receive. In these moments, having an experienced car

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Understanding the Difference Between a Lawyer and an Attorney

difference between lawyers and attorneys

Article source: Meyers Injury Law Most of us think the terms “lawyer” and “attorney” describe one and the same person—someone who is dressed to impress (in a tailored suit) and arguing a case in a courtroom. However, there’s a catch: while all attorneys are lawyers, not all lawyers are attorneys. A bit confusing? No need

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Pet Custody After Divorce: What to Consider Before You Decide

Article source: Hamilton Law & Mediation For many couples, pets are not just animals—they are family. When a marriage ends, deciding who keeps the dog or cat can become one of the most emotionally charged parts of a divorce. While the law often treats pets differently from children, their emotional importance makes custody decisions especially

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The Courtroom of the Future is already here—it is digital, dynamic, and demanding

digital marketing for lawyers

Gallenstein Dang, Paralegal, McManisLaw.com* The rise of technology has reshaped courtroom operations—online hearings, digital evidence presentation, and even virtual reality are reshaping how trials unfold. These tools make justice more efficient and accessible, but they also demand caution, security, and ethical vigilance, as well as questions of fairness and accuracy. The Virtual Courtroom Revolution The

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How International Tax Treaties Protect Businesses From Double Taxation

Article source: Creation Business Consultants When you think about expanding your business internationally, the threat of double taxation can loom large, complicating your financial strategy. International tax treaties are designed to mitigate this risk by clarifying which country has the right to tax specific types of income. By understanding these treaties, you can leverage reduced

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Bondi Shooting – Law Society of NSW Statement on Shooting

Jennifer Ball, President of Law Society of NSW  I share the shock and distress of the community at yesterday’s violence at Bondi Beach. Antisemitic and hate-fuelled actions of any kind are to be condemned. On behalf of the solicitor profession of NSW, I offer deepest condolences to families and loved ones of those who were

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Baker McKenzie boosts Data and Cyber Expertise with hire of Orrick Partner

Adele Harrison - LawFuel

Leading global law firm, Baker McKenzie, has hired Adele Harrison as a Partner in its Data & Cyber team in London. Adele is a qualified barrister and joins the Firm from Orrick, where she specialises in Data and Cyber law, with a focus on advocacy and investigations. She advises on a wide range of cybersecurity

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