Law Firms

Law Firm SEO In The AI Era – LawFuel Tips on How To Win With Google, AI Overviews And ChatGPT In 2026

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law firm seo

Google has just posted its first 100 billion dollar quarter and grew net income by more than 30 percent, driven largely by search and ads. Search volume is still rising, helped by AI Overviews and AI mode, which encourage people to ask more granular questions instead of fewer.​

For law firms, the key point is simple. Google still owns demand and still owns the ad rails, while AI chat tools like ChatGPT have huge usage but a much weaker monetization and ad ecosystem.

Your marketing strategy should assume that Google search and Google Ads remain the primary pipeline for high intent legal leads over the next several years.

​For LawFuel, after almost a quarter century publishing law firm content, we have a few observations on what is happening law firm marketing right now with the AI tsunami.
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Key Takeaways from Forbes’ 2025 Top Lawyers List

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forbes top lawyers

Forbes’ 2025 edition of America’s Top Lawyers continues what seems like a yearly battle royale among elite attorneys. The list is intended to highlight “private practice attorneys” who have distinguished themselves through trial victories, major deals, transactions, counsel, etc. Selection happens via a multi-stage process: editorial research, interviews with industry insiders, firm and bar nominations,

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LawFuel Power List 2025: New Zealand’s Most Influential Lawyers

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LawFuel 2025 Power List

NZ Law’s Power Lawyer List 2025 By John Bowie, LawFuel Publisher | The 2025 LawFuel Power List delivers its usual cocktail of institutional heavyweights, courtroom titans, regulatory shock troops, and a few strategists whose influence is quiet but devastatingly real. It’s opinionated, occasionally provocative, and guaranteed to irritate at least some of the people who

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David Bricklebank

Law Firms /

LawFuel Power List 2005 No. 35 As General Counsel and Company Secretary for ANZ Bank New Zealand, overseeing the legal and corporate governance framework for the country’s largest bank, David Bricklebank’s position on the list reflects his sway over legal affairs. His role places him at the centre of complex regulatory, conduct and governance demands,

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Tim Clarke

Law Firms /

LawFuel Law Power List No. 33 (Not to be confused with Tim Clarke at Richmond Chambers.) Clarke is Russell McVeagh’s Wellington-based public law partner who’s long had major policy-makers’ ears. An effective lobbyist as well as lawyer, he represents major corporate and non-government interests in public sector activity with encyclopedic knowledge of government and political

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2025 LawFuel Power List: New Zealand’s Most Powerful Lawyers

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LawFuel 2025 Power List

New Zealand Law’s Power List 2025 1. Una Jagose – Solicitor General Solicitor-General remaining in the top spot and steering Crown Law until her February exit. 2. Rebecca Kitteridge – Bureaucrat supremo Deputy Public Service Commissioner turned Oxford prof, laundering local clout into global gravitas with a spy-chief past. 3. Michael Heron KC – Government

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Simon Foote KC

Law Firms /

LawFuel Power List 2025 No. 28 Foote was elected NZ Bar Association President for 2026-2028, with his President-Elect term commencing October 2025. Ranked Leading Silk by Legal 500 Asia Rankings 2024 (Commercial Disputes) and Band 2 by Chambers Global/Asia-Pacific 2024-2025 (Dispute Resolution), peers describe him as “an incredibly articulate silk, very persuasive with an excellent

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Will Tipping

Law Firms /

LawFuel Power List 2025 No. 29 Tipping is ranked “hall of fame” by Asia Pacific Legal 500 (banking and finance), named NZ lawyer of the year for leveraged buyouts multiple times by Best Lawyers, and awarded highest ranking in restructuring/insolvency by International Financial Law Review. UK publication Finance Monthly twice named him among the top

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LawVu Hits $400m Valuation and Goes Full Speed on Legal AI

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Sam Kidd LawVu - LawFuel

Tom Borman, LawFuel contributor New Zealand legal tech doesn’t often muscle its way into the global big leagues. LawVu just did with a major acquisition moving the business firmly into the global lawtech firmament. The Tauranga-based legal AI workspace company has acquired Belgian contract automation specialist ClauseBase, rebranding it as LawVu Draft, and in the

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