Europe’s highest court will hear a trademark infringement suit concerning Google’s keyword advertising system, a case that ventures into an untested area of law that could impact the company’s lucrative ad revenue.
Europe’s highest court will hear a trademark infringement suit concerning Google’s keyword advertising system, a case that ventures into an untested area of law that could impact the company’s lucrative ad revenue. Fashion retailer Louis Vuitton won a lawsuit in France over Google’s AdWords system, where advertisers bid for keywords. The keywords are used to […]