Its all about branding, intellectual property and YouTube. A new campaign to market Coke Zero used lawyers as unwitting extras.
Last year lawyer Michael J. Kline told two brand managers for Coca-Cola Classic that they could sue their company’s calorie-free soda brand, Coca-Cola Zero, for “taste infringement.” Really. And it’s all on camera, too. But lest you think Kline should be sent back to law school — where they teach that class about how it’s […]