Branding can be an expensive exercise for law firms – like any other commercial operation – but there are lessons to be learned about how to do it right. Take the example of ‘The Big ‘O’, the logo identifying Dewey Orrick.
Maybe you’ve heard about the big “O” — the green one that’s as dear to Orrick, Herrington & Sutcliffe as the swoosh is to Nike. When Orrick announced a merger with Dewey Ballantine, the New York-based firm got to lead the new name — Dewey Orrick — but the firm kept the big green O […]







