Law Marketing

How to Market Your New Law Practice and Land Your First 10 Clients

Law Marketing, Power Briefs, Press Releases /

LawFuel Power Briefing:  Perth Website Studio’s have over 10 years’ experience in developing effective, client-getting websites Image generated by Gemini The pressure to move from zero clients to a sustainable practice is immense for any new solo practitioner or small law firm. Many entrepreneurial lawyers waste critical time and resources on random acts of marketing […]

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Law Firm Marketing in the AI Era: SEO Tactics Every Lawyer Needs Now

Featured, Law Marketing /
Seo ai

Google has ripped up the old SEO playbook and replaced it with AI Overviews—algorithmic cliff notes that sit at the very top of search results. If your firm isn’t there, you’re invisible.

But here’s the twist: this shift isn’t a death knell for law firm marketing, it’s a brutal wake-up call. Firms that adapt to AI-driven search are already seeing higher-quality leads, even as overall web traffic dips.

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Major Law Firm Marketer Acquired By Large Marketer

Featured, Law Marketing, Press Releases /
Jason hennessy law marketing on lawfuel

Personal Injury Law Firm Marketing Specialist Sells The competitive and specialized law marketing industry has seen one of the major plays, LA-based Hennessey Digital, sold to Seattle-based marketing firm Herringbone Digital, a major marketed backed by Dallas-based Trinity Hunt Partners. Hennessey Digital, a digital marketing firm in the San Fernando Valley focused on a law

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Law Firm Marketing Traffic Trap

Featured, Law Firms, Law Marketing /

Remember when everyone said “content is king”? It appears that the king has been dethroned with the launch of AI Overviews and the onset of AI summaries.

Sarah Perez at TechCrunch just dropped some sobering numbers. Since Google launched AI Overviews in May 2024, nearly 69 percent of news searches end with zero clicks to actual websites. That’s up from 56 percent before AI summaries took over.

So if you search for “Supreme Court ruling on AI patents” Google’s AI gives you a neat summary right at the top.

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Law Firm Marketing – The 27 Invisible Places Where Clients Recommend Your Law Firm

Law Firms, Law Marketing, LawPreneur /

From Behind The Shadows – The ‘Invisible’ Law Firm Marketing Secrets 71 percent of new law firm relationships begin the same way: With an unprompted peer-to-peer recommendation — casual, unsolicited, and usually invisible. Even the most enduring partnerships often start with a single offhand suggestion from one in-house counsel to another. It’s All Organic, Casual

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How LegalTech Firms Use Visual Content to Build Trust and Strengthen Brand Identity in 2025

Law Marketing, Press Releases, Sponsored Post /

In a digital-first legal environment, the way a company presents itself visually matters as much as the technology it builds. LegalTech firms in 2025 are navigating a saturated market where reputation, clarity, and confidence often begin with design. Before clients engage with a product or schedule a call, they encounter a brand — and that

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AI Just Passed the Bar – What Law Firms Must Know About Google’s New Search Era

Briefings, Law Firms, Law Marketing, Legal AI, Marketing /
Google ai

Law firm marketing has changed with new Google changes, creating a new AI factor in how lawyers should market their firms.
Law firms need to structure content for AI Overviews, focusing on long-tail, multi-intent search terms, semantic markup, and topical authority.
Success now requires clear, human-sounding content supported by schema, multimedia, and a recognizable brand presence across multiple platforms.

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How Can Lawyers Advertise on Social Media in 2025?

Law Firms, Law Marketing, Marketing, Press Releases /
social media and lawyers - should they mix?

Social Media Marketing for Lawyers Milica Todorovic, digital marketing strategist If you’re a lawyer wondering how to reach clients ethically and effectively in 2025, you’re not alone. Over the past ten years working with law firms of all sizes, I’ve seen social media go from an optional tool to a must-have part of any legal

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Using Email to Build Authority in the Legal Industry – A Conversational Playbook for Modern Firms

Law Firms, Law Marketing, Press Releases /
Writing

Aaron Marquis, Contributing writer Every few years a new social network barges into the spotlight promising to “disrupt” legal marketing, yet the inbox keeps out-billing them all. It’s private, searchable, and admissible in the court of public opinion. More important, email is where prospective clients reveal their unfiltered concerns at two in the morning. When

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Tech Tips to Boost Your Personal Injury Law Firm’s Success

Law Marketing, Marketing, Power Briefs /

Law Firm Marketing and the Personal Injury Law Firm Norma Harris, LawFuel contributing writer The legal industry is competitive and tough, especially when it comes to the personal injury sector. Client satisfaction is everything, and when you don’t use the right tools, you’re more likely to lose cases and lose touch with new and current

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