Law Firm Marketing John Bowie, LawFuel Pubisher Let’s get one thing straight: the legal industry’s relationship with data is about as functional as a law student’s relationship with sleep during finals week. We’ve got terabytes of client info, matter histories, and pitch outcomes piled up like unread emails in a partner’s inbox. But according to […]
SEO For Tort Lawyers Mass tort litigation is one of the most competitive areas of law, with firms vying for high-value cases that can generate significant settlements. Traditional advertising methods—billboards, TV spots, and direct mail—no longer provide the competitive edge they once did. The real battle for mass tort clients happens online, where potential claimants
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Online Marketing for Law Firms In these days’s digital panorama, search engine optimization (SEO) is crucial for law firms trying to appeal to and keep clients. However, simply enforcing SEO strategies isn’t sufficient; tracking and studying the right metrics is important for lengthy-time period achievement. This article explores the important thing search engine marketing metrics
Legal Advertising Dispute Concludes Abruptly Arkansas personal injury attorney Jody Shackelford (pictured) has voluntarily dismissed his lawsuit against national plaintiffs’ law firm Morgan & Morgan, a firm that is well known for its aggressive and expensive legal advertising campaigns. According to a Reuters report, the firm spent the firm spent nearly $240 million in TV
Guy Alvarez, LawFuel expert contributor Guy Alvarez is Executive Vice President of strategy at Good2bSocial.com As a law firm, you may face unique challenges within the competitive legal landscape. To succeed, connecting the dots between marketing and business development isn’t just important—it’s essential. When these two functions operate in harmony, you can effectively build your brand, attract clients, and
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Social Media Backfires John Bowie, LawFuel publisher I’ve spoken to social media managers for law firms and published content at LawFuel long enough to know that when a lawyer has “this brilliant marketing idea,” I should probably reach for the antacid. Don’t get me wrong – I love creative marketing, but some attempts at “going
Law Firm Marketing 2025 Source: Outreach Monks.com The legal industry is more competitive than ever. Many law firms offer similar services, making it hard to stand out. Clients today rely heavily on online searches before choosing a law firm. They compare reviews, check websites, and look for firms they can trust. Without strong marketing strategies,
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Sonia Hickey, LawFuel contributing writer We hear a great deal about marketing via social media platforms, but it may be that one of the newest social media entrants on the block – Bluesky – offers a real opportunity for lawyers to market their services. Bluesky is a decentralized social network that has an open architecture
Is Bluesky A New Frontier For Law Firm Marketing? Read More »
Steve Fretzin, LawFuel Contributor Over the past 30 years, I have played hundreds of rounds of golf, never thinking much about how it related to business development. I was too busy swinging away, just trying to get to the next tee box without losing my ball. A few years ago I met a golf instructor
What Can A Lawyer Learn About Business Development From A Golf Pro? Read More »
If you aren’t playing the game, you’re sitting on the sidelines watching. By Steve Fretzin Not to sound too old, but when I was growing up there were only a few choices for digesting content. Since I wasn’t much of a reader, it came down to flipping through the five channels we had on our TV
4 Proven Law Firm Content Creation Techniques to Win Clients Online Read More »
