Law Marketing

How Lawyers Can Use the LinkedIn Algorithm to Their Advantage in 2023

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Lucy King* We’ve produced a bit of content to persuade you to use LinkedIn for personal branding, and for your professional services firm. So, by now, we hope you’d have your profile up-to-date, and that you have started to post regularly. If this sounds like you, the next questions you might be asking are… Why aren’t my […]

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Lawyer Marketing 2023 – The Benefits of Marketing for Law Firms And the Most Pressing Questions about SEO

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Looking to boost your law firm’s online presence and attract more clients? Our ultimate guide to lawyer marketing covers the basics of marketing for law firms and explores the importance of SEO for attorneys. We also answer common questions about the highest-paid types of lawyers, in-demand lawyer specializations, and more. Start taking your law firm’s marketing efforts to the next level today.

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Attracting Clients through a Professional Google Business Profile for Lawyers

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Albert Goodwin* If you’re like most lawyers, you’ve probably spent little time thinking about how your firm’s Google My Business (GMB) Profile looks. But with its many features and opportunities for optimization, this business listing can be an essential tool for law firm marketing and greatly assist with search engine optimization for lawyers. According to

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Key Steps To Obtaining The Best Branding Packages For Small Businesses

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When selecting branding packages for a small business – including law firms and other professional firms – there are some key questions that are vital to think about before even thinking of calling the branding agency. We look at the key steps that will help propel your law firm brand, your small business or any

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5 Content Marketing Mistakes Law Firms Should Avoid

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Ben Thomson* Content marketing is one of the best ways for law firms to attract new clients and build their reputations online, but it’s also a strategy that can quickly turn sour if you don’t approach it correctly. When done right, successful content marketing campaigns provide your audience with valuable insights into your expertise and

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