Law Firm Branding: Refreshing Freshfields
Law firm branding is a major business and top concern for most law firms, particularly big law names like Freshfields which are dropping the ‘Bruckhaus Deringer’ to become a simpler, cleaner “Fresher” Freshfields. The rebranding effort included a modernized wordmark and was designed to reflect the firm’s dynamic culture and forward-looking vision, the firm says. […]