DUBLIN, Ireland–LAWFUEL – The Law Newswire – Research and Markets (http://www.researchandmarkets.com/reports/c65275) has announced the addition of new eMarketer report “China Internet Audience” to their offering.
Discussions of China often straddle fear and excitement. Fear, because there is a perception that the mysterious global giant will at some point flex its growing economic muscle to the detriment of other countries; excitement, because a new and massive market is beginning to open.
The China Internet Audience report looks beyond generalizations to create a more fine-grained picture, so that marketers targeting China have a better understanding of the opportunities and challenges they face.
Making generalizations about China is like making generalization about Europe—it belies the diversity and intricacies of each region.
China, like Europe, is a rich tapestry of ethnicities, languages, geographies and socioeconomic segments.
Key questions the China Internet Audience report answers:
What is the China Opportunity?
What are some of the key demographic segments within the country?
What lessons can be learned from previous forays into China?
Who is the typical Chinese Internet user?
What are the current trends in online advertising and B2C e-commerce in the country?
And many others…
eMarketer Reports—On-Target and Up-to-Date
The China Internet Audience report aggregates the latest data from international marketing and communications researchers with eMarketer numbers, projections and analysis to provide the information you need to make the right business decisions—right now.
Contents:
Executive Summary
China: Key Demographic and Internet Metrics, 2006 & 2011 (millions)
Issues & Questions
The eMarketer View
Distribution of Urban Disposable Income in China, 1985-2025 (% of
total)
Consumer Spending on Select Goods and Services in China, 2004 & 2025
(billions of RMB)
Lessons from the Recent Past
Demographic Segments
Ethnic and Language Diversity
Tier-One & Tier-Two Cities
Online Demographics
Internet Users and Penetration in China, 2005-2011 (millions and % of
population)
Internet Users in China, by Personal Monthly Income, 2006 (% of
respondents)
Broadband Households and Penetration in China, by Access Technology,
2005-2011 (millions and % of total households)
Internet Users in China, by Age and Gender, 2006 (% of respondents)
Internet Penetration in China, by Age, 2006 (% of respondents in each
group)
Internet Users in China, by Age, 2000-2006 (millions)
Internet Users in China, by Access Location, 2006 (% of respondents)
Internet Users in China, by Occupation, 2006 (% of respondents)
Internet Users in China, by Education, 2006 (% of respondents)
Internet Penetration in China, by Community Type, 2005 & 2006 (% of
respondents in each group)
Internet Penetration in China, by Region, 2005 & 2006 (% of
respondents in each group)
Internet Users in the Top 25 Regions in China, 2006 (millions, % of
domestic Internet users and % of local population)
Advertising Spending
Advertising Spending for Select Media in China, May-September 2006
(billions of RMB)
Advertising Spending for Select Countries in the Asia-Pacific Region,
2005-2007 (% increase vs. prior year)
Leading Advertising Spending Industries in China, First half 2005 &
First half 2006 (billions of RMB)
Online Advertising
For more information visit http://www.researchandmarkets.com/reports/c65275
