Law Firm Marketing ‘Haircut’ Initiative’s Cutting Edge Offer

Law firm marketing comes in many shapes and forms, but few have been able to capture the opportunities that came with the COVID pandemic like one law firm's haircut promotion. With barbershops and hair salons closed for months due to the coronavirus pandemic Cambridge-based Altman & Altman LLP decided to use a law firm marketing ploy involving the gifting of a year's supply of haircuts to the worst quarantine cut. Altman & Altman LLP awarded their grand prize to Belmont mother of two Kim Goodman, who submitted a picture of her 8-year-old son Jack. Goodman received a year of haircuts paid for by the Altman & Altman LLP. The firm also awarded a second entrant free twice-monthly cuts for a year thanks to an anonymous donor who matched their pledge. Two “honorable mention” winners got smaller prize packages. The firm had earlier also donated 150 catered lunches for workers at the Boston Medical Center. Recently on LawFuel Is This The Billable Hour’s Last Stand? Anthropic’s Top Lawyer Thinks So The legal profession has survived recessions, regulatory upheavals and the occasional partner meltdown. But the next threat to BigLaw’s favourite revenue model may come from something far less dramatic. A machine that reads faster than any associate and which could spell the end of the infamous 'billable hour', which has been touted as being in its end time for some time. According to Jeff Bleich, general counsel at AI company Anthropic, (pictured) the traditional billable hour could soon be on borrowed time. How Lawyers Prepare Clients for Injury Litigation Article source: Premier Law Group, WABellevue has grown into one of the… Read more : How Lawyers Prepare Clients for Injury Litigation K&L Gates First Law Firm Worldwide To Earn AI Management Certification Global law firm K&L Gates LLP has earned ISO/IEC 42001:2023 certification for its Artificial… Read more : K&L Gates First Law Firm Worldwide To Earn AI Management Certification (no title) Willkie Pushes London NQ Salaries to £180,000 as BigLaw Pay War EscalatesUS… Read more : (no title) Why Documentation Is Key in Employment Disputes Article Source: Moon Law Group, LA, CaliforniaLos Angeles runs on work. From… Read more : Why Documentation Is Key in Employment Disputes

Law Firm Marketing ‘Haircut’ Initiative’s Cutting Edge Offer

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