Law firm marketing comes in many shapes and forms, but few have been able to capture the opportunities that came with the COVID pandemic like one law firm’s haircut promotion.
With barbershops and hair salons closed for months due to the coronavirus pandemic Cambridge-based Altman & Altman LLP decided to use a law firm marketing ploy involving the gifting of a year’s supply of haircuts to the worst quarantine cut.
Altman & Altman LLP awarded their grand prize to Belmont mother of two Kim Goodman, who submitted a picture of her 8-year-old son Jack.
Goodman received a year of haircuts paid for by the Altman & Altman LLP.
The firm also awarded a second entrant free twice-monthly cuts for a year thanks to an anonymous donor who matched their pledge.
Two “honorable mention” winners got smaller prize packages.
The firm had earlier also donated 150 catered lunches for workers at the Boston Medical Center.
Recently on LawFuel
- Cahill Adds Leading Technology IP Litigation Team of Three Partners, Including New Practice ChairThe group expands Cahill’s technology footprint and extends jurisdictional capabilities Cahill Gordon… Read more: Cahill Adds Leading Technology IP Litigation Team of Three Partners, Including New Practice Chair
- Looking Ahead: Business Impacts of the Trump Administration
Baker McKenzie Trump Administration Report With Donald Trump now in office, Baker… Read more: Looking Ahead: Business Impacts of the Trump Administration - When A Sickie Turns Sticky -A Lawyer’s AFL Adventure Ends in Career Foul Play
Norma Harris In what might be the most expensive football tickets ever… Read more: When A Sickie Turns Sticky -A Lawyer’s AFL Adventure Ends in Career Foul Play - An Overview of the Divorce Act in Canada: Things to Consider
No matter the territory or province, the divorce act can impact the… Read more: An Overview of the Divorce Act in Canada: Things to Consider - Balancing Academic Responsibilities and Practical Experience in Law SchoolLaw school presents a dual challenge. Students must excel in class while… Read more: Balancing Academic Responsibilities and Practical Experience in Law School
