Remember when everyone said "content is king"? It appears that the king has been dethroned with the launch of AI Overviews and the onset of AI summaries.
Sarah Perez at TechCrunch just dropped some sobering numbers. Since Google launched AI Overviews in May 2024, nearly 69 percent of news searches end with zero clicks to actual websites. That's up from 56 percent before AI summaries took over.
So if you search for "Supreme Court ruling on AI patents" Google's AI gives you a neat summary right at the top.
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Really digging the insights on ‘The New Publishing Strategy’. It’s about time law firms started thinking more dynamically about their content. Would love to see more examples of firms getting it right.
Any tips on how small firms can compete with bigger firms’ publishing power?
Great question! It’s all about niche content and leveraging platforms like LinkedIn. Smaller firms can actually outmaneuver the big guys with targeted, high-quality posts.
Loved the part about ‘Why Individual Lawyers Beat Law Firms’. It’s a solid reminder that personal branding within law is still underrated. Individual lawyers gotta hustle with their content!
While ‘ChatGPT’s Growing Influence’ is an interesting section, I think the potential ethical implications for law firms must be more rigorously examined. How do we ensure compliance and maintain the human element in our advice?
‘The Long Game’ sounds great in theory but how many firms are actually willing to play it? Most are just looking for quick wins, not realizing that’s exactly what dilutes their brand in the long run.
Intrigued by ‘The Citation Game’. Are there any recommended strategies for young lawyers to enhance their research skills and effectively integrate citations into compelling content?