Law Marketing

Google has just posted its first 100 billion dollar quarter and grew net income by more than 30 percent, driven largely by search and ads. Search volume is still rising, helped by AI Overviews and AI mode, which encourage people to ask more granular questions instead of fewer.​ For law firms, the key point is simple. Google still owns demand and still owns the ad rails, while AI chat tools like ChatGPT have huge usage but a much weaker monetization and ad ecosystem. Your marketing strategy should assume that Google search and Google Ads remain the primary pipeline for high intent legal leads over the next several years. ​For LawFuel, after almost a quarter century publishing law firm content, we have a few observations on what is happening law firm marketing right now with the AI tsunami. Log in to read more . . .

BigLaw’s Sonic Boom And The Definitive Ranking of Law Firm Names That Actually Slap Tom Borman, LawFuel writer Let’s be honest: when you’re picking a law firm, the first thing you care about is whether the name sounds like it could crush your enemies in court… or whether it sounds like the accountant your mum… Read more: Reddit Ranks Law Firms by How Cool They Sound (Spoiler: Most Don’t)

Souce: The eDigital Company Today, the modern client’s journey often begins with a search engine. For legal practices, establishing a robust online presence is no longer a luxury but a fundamental component of a successful marketing strategy. A foundational element of this strategy is a deep understanding of legal SEO. This specialized discipline focuses on… Read more: SEO For Lawyers: 4 Tips For Success

Remember when ranking #1 for “best divorce lawyer in Chicago” basically printed money? Those days are more dead than MySpace. The law marketing game has changed – and continues to change – with the AI engines driving the movement. In 2025, when a panicked spouse types (or voice-searches) “how much does a contested divorce cost in Illinois,” Google doesn’t send them to your beautifully optimized blog post anymore. Register to read more . . .

The Rise of AI Video Enhancement: Balancing Technology, Creativity, and Digital Rights Video is no longer an element of entertainment, in the digital storytelling age it is a pillar of communication, marketing, and brand identity. Videos have become the building blocks of credibility and influence where once it was complex words spoken by the law… Read more: AI Video Enhancers and Watermark Removers: Innovation Meets Digital Responsibility

The Law Firm Race to Stay Visible – And Believable in 2025 In 2025, law firm marketing has stopped being about who shouts the loudest but is more about who gets found, who gets trusted, and who can turn insight into income. According to new data from Hinge Research Institute’s 2025 High Growth Study, the fastest-growing law… Read more: Law Firm Marketing Sees Double Down on SEO, Video, and Data

Google’s New AI Search Insights Sonia Hickey, LawFuel contributing writer Google’s latest revelations about AI Overviews provide crucial intelligence for law firms serious about dominating search results. Liz Reid, Google’s VP of Search, (pictured) recently disclosed in an article at Search Engine Journal exactly what type of content drives clicks in AI-powered search results. These… Read more: What Law Firms Must Know for Content Marketing Success

The Real Story About Legal AI Pickup and Use A new industry survey from InnovAItion Partners and Gladstone Growth Strategies paints a gloriously contradictory picture of the sector: 92% of legal marketing teams are now using AI tools, but only 9% can prove ROI and a microscopic 5% can show an actual positive return. This… Read more: Legal Marketers Live in Future, But Measure Like Its 1998

`Source: VIPLikes.net Building a genuine, active community around your personal brand or firm feels like a full-time job. You craft content, hit ‘post’, and then… crickets. The dream of having your audience actively talking about you—tagging you, sharing your insights—can seem miles away. What if you could fast-track that process, blending smart organic strategies with… Read more: The Lazy Lawyer’s Hack to Instagram Mentions: Work Less, Get Noticed More

How Law Firms Can Get More Clients by Optimizing for AI Search (LLMs) Casey Meraz, Founder of Juris Digital is a long-standing expert in law firm digital marketing and regular speaker and writer on law marketing matters. For years, I’ve been telling attorneys that if you want to get more cases, you need to be visible… Read more: 4 Key Law Marketing Tips For Lawyers in The Age of AI Search