NEW YORK – The BTI Consulting Group, a leading provider of market research for professional services firms, recently released a new survey, “2013 Brand Elite: Client Perceptions of the Best-Branded Law Firms.” In the survey, MoFo stands out as one of a small group of firms that BTI says “have it all in the eyes of clients.”
“MoFo’s outstanding results in the BTI survey further demonstrate that our clients recognize and appreciate the work we do for them every day. Continuing to build and strengthen our practices to meet our clients’ evolving needs remains our top priority,” said Morrison & Foerster Chair Larren M. Nashelsky.
MoFo’s inclusion among the Brand Elite firms is based on an array of factors cited by corporate clients, including their willingness to recommend us to their peers, particularly for their most important matters, our use of technology to better serve their needs, and our overall innovative approach to delivering value to clients. The latter is the reason MoFo also was included on a short list of just six firms called “game changers.”
BTI relied on unprompted feedback from more than 500 in-house counsel at some of the world’s largest organizations to compile the Brand Elite list.
“Morrison & Foerster’s client-friendly approach to technology drives strong brand differentiation and leads corporate counsel to recognize MoFo as one of the leading tech savvy law firms,” the report reads. “The firm’s innovative approach is seen as changing the client experience and helps convince corporate counsel to increase consideration of Morrison & Foerster for more complex, bet‐the‐company matters.”