Kirkland & Ellis flipped the script on law firm partnerships by building a massive nonequity partner tier, now over 1,000 stron, which has let Kirkland promote more lawyers, faster, than most competitors, turning what some once called a “marketing trick” into a powerhouse business mode

Recruiters now have Kirkland’s nonequity partners on speed dial. “They’re hot property,” the partner says. “Even if they’re not equity, getting a Kirkland ‘partner’ is a win for any recruiter or client.”

Criticism of Kirkland’s two-tier, salaried partner model has faded. Now, other firms want in. The move is seen as smart business, not just a trick. Kirkland’s success, and the Wall Street money being paid to some partners in such firms, has pushed other big firms