Law Firm Marketing in the AI Era: SEO Tactics Every Lawyer Needs Now

Featured, Law Marketing /
Seo ai

Google has ripped up the old SEO playbook and replaced it with AI Overviews—algorithmic cliff notes that sit at the very top of search results. If your firm isn’t there, you’re invisible.

But here’s the twist: this shift isn’t a death knell for law firm marketing, it’s a brutal wake-up call. Firms that adapt to AI-driven search are already seeing higher-quality leads, even as overall web traffic dips.

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Who Really Pays After a Car Crash in New York? 

Auto Accidents, Frequently Asked Questions, Press Releases /

Article: Horn Wright, Attorneys at Law, NY The First Question After Impact  A car accident in New York quickly raises the question of who pays for medical costs, lost wages, and other damages. New York law follows a no fault insurance system, but it also applies comparative negligence when lawsuits move forward. Understanding what to

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Banksy Judge Artwork in London Sparks Outrage After Courts Cover It Up

UK Law /

Banksy’s latest London salvo, where a judge, in full wig-and-gown regalia, is depicted beating a protester with a gavel, was slapped onto the Royal Courts of Justice on September 8, 2025. It was swiftly hidden under black plastic and barricades—not because we don’t like powerful art, but because the building is Grade-I listed and we

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The Giorgio Armani Business Rules That Lawyers Could Learn From

Headlining, Lawyers /

What Lawyers Could Learn from Fashion’s Last Emperor Norma Harris, Contributing writer Giorgio Armani died last week at 91, still clutching the reins of his $12 billion empire like a silk-suited Napoleon. While the fashion world mourns the loss of its most stubborn perfectionist, lawyers—those other merchants of expensive suits—might want to examine what the

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BCLP Bolsters International Trade Capabilities with Arrival of DC-Based Partner  

Press Releases /

Washington, D.C. – September 8, 2025 – International law firm BCLP today announced that Alexis Early has joined the firm as a partner in its Antitrust, Competition & Trade Practice, based in Washington, D.C.    Alexis focuses her multinational, multisector practice on counseling clients as they navigate complex business challenges related to the cross-border flow of goods,

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Frost Brown Todd Expands Litigation Bench with Arrival of Amanda Mulroony in Indianapolis

Press Releases /

Amanda Mulroony has joined Frost Brown Todd’s (FBT) Indianapolis office as a Partner in the firm’s Business & Commercial Litigation practice group. With a broad range of dispute resolution capabilities, Mulroony bolsters the firm’s service offerings across the Midwest and nationally. Mulroony joins FBT from Hoover Hull Turner, where she built a distinguished career helping clients

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Orrick Snatches Cadwalader’s Eight-Partner Finance Team

Big Law, Featured, Lawyers /

Orrick has staged a raid worthy of Wall Street, swiping an eight-partner finance team from Cadwalader—four in London, four in the US—just as CLOs and private credit are reshaping global markets, Global Legal Post reports. The London Line-Up Leading the London contingent is David Quirolo, (pictured) flanked by Claire Puddicombe, Daniel Tobias and Alexander Collins.

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Courtroom Dress Code for Men: Look Sharp, Stay Professional

Press Releases /

Article: Von Baer, UK Minute-One Impression: What gets judged before your argument Picture this: you’ve spent weeks preparing your opening statement, burning the midnight oil like John Grisham drafting his next bestseller. You stride into the courtroom – confident, articulate – and yet the judge notices your shiny suit before your carefully crafted words.  That’s

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How Personal Injury Lawyers Calculate Case Value

Frequently Asked Questions, Personal Injury Law, Press Releases /

Article: Pendergast Law, WA When someone suffers an injury due to another party’s negligence, one of the first questions they usually ask is, “What is my case worth?” The answer isn’t simple, as several factors play a role in determining the value of a personal injury claim. With the help of experienced personal injury attorneys,

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