Okay, millions watched the Seattle Seahawks demolish the Denver Brocos, but many came to see the super bowl commercial, too. They are, after all, the most delicious and premium of any advertisement anywhere on the planet – so how come this lawyer scored this truly terrible Super Bowl ad?

Here’s a guy who somehow managed to squeeze this 30 second commercial about truck accident law into the frame. This is an area where Super Bowl commercial command up to $4 million for 30 seconds during the event and many of the ads have taken on a life of their own, exploding all over the Net and its social media colonies.

But this guy? The Orlando Firm? Where he stumbles when doing a basic one-shot take on how much of a litigator he is.

Commanding up to $4 million for 30 seconds of airtime during The National Football League’s premiere event, Super Bowl ads have taken on a life of their own in terms of cultural significance – and with the rise of social media factoring into their release and production, Super Bowl commercials have become more elaborate than ever.

Many of this year’s most buzz worthy commercials premiered well in advance of Sunday’s big game online, garnering plenty of attention from the internet peanut gallery and mainstream media alike.

Because almost every ad is available for repeat viewing after the game on video sharing sites like YouTube, Canadian audiences now have the option of seeing the same ads as their American counterparts – and they’re eating them up by the millions.

Here are 10 of 2014’s most well-received and widely circulated Super Bowl commercials, based on feedback from Canadian audiences on social media.