The LegalAI Marketing Tool

Plexus has just lobbed a grenade into the sluggish trench warfare between Legal and Marketing with a new AI compliance tool.

Marketing Wizard is the new platform, an extension of Plexus’s legal AI ecosystem, is designed to make compliance feel less like corporate molasses and more like a Formula 1 pit stop.

Already trusted by companies like Coca-Cola, Woolworths, and L’Oréal, Plexus is betting big that AI can finally close the costliest gap in enterprise marketing legal lag.

“Speed and compliance have always been enemies,” said Plexus founder and CEO Andrew Mellett (pictured). “Marketing Wizard embeds legal intelligence right into the creative process.”

Legal reviews no longer take a week and a prayer. The platform ingests your marketing copy, ads, and collateral, and checks it all—instantly—against over 230 laws, industry codes, and your own brand guidelines. That includes the AANA Code of Ethics and Australian Consumer Law.

Instead of lawyers poring over every banner ad, the AI approves low-risk content automatically and flags the edge cases. That means fewer back-and-forth emails, fewer late-stage rewrites, and fewer $400/hour invoices for legal feedback no one reads.

Mellett calls it “closing the productivity gap”, that costly void where marketers are measured on output and lawyers are measured on saying no.

Real Stats, Not Vaporware

Plexus claims early adopters are cutting 70 percent of routine legal escalations and speeding up campaigns by up to 5x. Legal teams get time back. Marketing gets to move. CFOs get to stop paying for compliance by the hour.

• AI scans copy, ads, and assets for compliance risks instantly
• Offers explainable feedback to marketers in real time
• Ranks risk and routes high-stakes issues to real lawyers
• Bakes legal and brand policy into marketing workflows
• Checks for grammar, tone, and brand voice consistency

It’s not just automation for automation’s sake. It’s a structural reset, a tool that understands your risk profile and applies it proactively, not reactively.

Cadell Falconer, Head of Product, calls it a shift in mindset: “We’ve designed Marketing Wizard to make compliance feel like collaboration.”

It’s also, quietly, a shot across the bow at the army of law firms and consultants who still make bank reviewing every social post like it’s a merger agreement.

Legal AI, Grown Up

Where most legal tech startups obsess over contract automation or document review, Plexus is pushing into territory that’s been neglected: marketing compliance. Not sexy, but expensive.

And unlike the “AI-powered” fluff in most pitch decks, Plexus actually built this in-house. It’s their proprietary engine, knowing what to look for and when to call in the humans.