Alright, you’re sick and tired of being told how to market your law practise. Fair enough, but when it comes to cheap and effective – AKA “Simple” – ways to market your practise you’d want to know, wouldn’t you?
ABA Journal published ’50 Simple Ways You Can Market Your Practise’ that has some trite, but some that you may not have thought of.
For instance, remind people that you’re good (without bragging). Contact a small number of potential referral sources each and every week, regardless of how busy you are.
Write useful, interesting blog posts (we’re big on that at LawFuel). It’s hugely effective and can be leveraged through social media channels.
Like some more, then check the article, which includes these gems:
Your firm’s holiday card is probably one of many that clients or potential clients receive. Find another holiday (or make one up) that you enjoy and that complements your practice. Separating yourself from other, similar messages is of real value.
Lucian Pera, at Graceland, sends clients and potential clients cards for Elvis’ birthday. “For a number of people I do business with, my connection to Memphis is important. I want them to think about Memphis and think about me, and I don’t want there to be more than a half second between those two thoughts.” Pera, who is also ABA treasurer, offers tip No. 5. Photo by Dero Sanford.
When you meet a potential client, focus on his or her immediate needs. It may have nothing to do with your practice. Maybe that person’s immediate need is to find a dentist. If you know one and can connect them, there’s a better chance the person will think of you when services you offer are needed.
Organize a monthly dinner group of law school classmates, varying the practice areas so attendees have greater referral opportunities.
Develop a marketing plan around activities you enjoy. If you like to write, think about an electronic newsletter. If you connect better with people one on one, consider volunteer work with an activity that complements your practice.
Focus on good lawyers who are your contemporaries when thinking about potential referral sources. More experienced lawyers already have people to whom they refer cases.
