Lawyers on Demand (LOD), the new law firm, has taken advantage of regulatory changes in the UK to launch what it calls ‘challenger law firm’ unveiled this week.
LOD have been expanding their legal services in both Australia and New Zealand and now the UK with the new ‘challenger’ firm.
LOD provide advice to in-house teams beyond the traditional law firm structure or as an alternative business structure (ABS), which is a move away from their basic business model.
The move marks a departure from LOD’s core on demand model because the 30-strong legal team, which is made up of former in-house lawyers, provide advice in similar way to a traditional law firm or ABS does.
The UK is LOD Legal’s third location, having been launched in Australia in 2017 and also rolled out to New Zealand.
The new Solicitors Regulation Authority Standards and Regulations came into effect in England and Wales on 25 November and clarified the way lawyers as individuals are regulated, permitting them to work outide of a regulated ‘firm’ or other entity.
“We hadn’t aspired to becoming an ABS because we felt that was more like building a traditional type of law firm,” said LOD co-founder Simon Harper. “However, the new SRA rules are more flexible to open up the market. We had been using a law firm model in Australia and the rule change was an extra nudge to us to roll out the equivalent in the UK.”
The team is being led by Harper and Amber Foster, former UK general counsel and head of government affairs at QVC and LOD’s consultant legal director.
The LOD moves follows moves earlier this month when US flexible legal resourcing firm Axiom acquired its US rival Bliss Lawyers. And UK law firm Pinsent Masons on-demand legal services firm Vario expaned to Germany with the acquisition of Xenion Legal.
More Recent LawFuel Headlines
- Brabners’ Eight-Year Growth Streak Powers London Expansion: What Regional Firms Can LearnWhile London’s legal market dominates headlines with US firms driving salary wars and Magic Circle mergers, Brabners’ consistent growth story offers a compelling counter-narrative. The firm’s eight consecutive years of profitable expansion demonstrates that sustainable growth doesn’t require a City postcode—it requires strategic vision, client focus, and calculated expansion timing. And leadership from people like managing partner Nik White (Pictured), who the firm described as the ‘driving force’ behind its growth. At a time when UK law firms collectively generated £37 billion in revenue, with more than half posting double-digit increases, Brabners’ measured approach to London expansion represents a textbook case of regional strength leveraging metropolitan opportunity. Log in to read the rest . .
- Four Thousand an Hour Arrives in US Big Law BillingReuters reports the new top line for Susman Godfrey’s trial stars and sets it against peers where rates already crossed three thousand last year. Public filings and prior coverage show Latham partners at just over three thousand and Quinn Emanuel partners near that mark, with associates at some shops topping one thousand six hundred. Four thousand is not only a flex, but also one that needs to be ‘sold’ to clients. If law firms want this price to clear, they must show time saved, risk shifted and outcomes earned. Log in to read . . .
- Dechert Raids McDermott With 20‑Partner Team as It Re‑Enters Chicago and Targets TexasDechert has fired the opening shot of 2026’s lateral wars, lifting a 20‑plus partner team – including a top‑ranked complex litigation and accounting defense squad – from McDermott and using it as the launchpad for new offices in Chicago, Dallas and a disputes outpost in Houston. Dechert has brought in more than 20 lateral partners across litigation, corporate and securities, IP and employment from McDermott Will & Schulte, anchored by a preeminent U.S. complex litigation practice and a Chambers Band 1 accounting defense team. The group is led by Chicago trial and strategy heavyweight law star Mike Poulos, formerly partner in charge of global strategy and an executive committee member at McDermott, who becomes Dechert’s vice chair and global head of strategy. Log in to continue reading . . .
- How Lobbying Turned Into Big Business for Top Law Firms in 2025Lobbying Law Leaders John Bowie, LawFuel publisher Big Law’s lobbying arms just posted… Read more: How Lobbying Turned Into Big Business for Top Law Firms in 2025
- The Largest Law Firms in New York 2026: Latest Rankings & Market AnalysisLawFuel Report – Largest Law Firms in New York New York’s legal market… Read more: The Largest Law Firms in New York 2026: Latest Rankings & Market Analysis
