Custom AI is becoming a practical growth lever for businesses that need more than off-the-shelf automation. From AI agents and RAG-powered applications to predictive analytics and workflow automation, custom systems can be built around a company’s own data, processes and operational goals. As demand for AI agent development services grows, the challenge is choosing a
Top 5 Custom AI Development Companies for Growth in 2026 Read More »
Key Takeaway Law firms poured record money into AI through 2025, with technology spend up 9.7% and knowledge-management investment up 37.2% since 2021. New BARBRI research finds most firms rolled the tools out faster than they built any way to measure whether lawyers actually work differently. The question underneath: firms are deploying software that does
BigLaw Spent a Fortune on AI. It Still Bills by the Hour Read More »
For three decades, law firm marketing has been built around being “known”: directories, awards, rankings, pitch documents and carefully honed websites. That world hasn’t disappeared but the way clients first meet your firm has. And a new UK report on law marketing in the age of AI has thrown an interesting light on what your firm needs to do to be recognized by AI.
First impressions of law firms is increasingly formed not by your homepage, but by an AI system summarising everything it can find about you into a single paragraph, before the prospective client has clicked a thing.
In that world, the question stops being “Does my page rank?” and becomes “When an AI assembles a view of my firm, is that view distinctive, credible and worth recommending?”.
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How AI Really Sees Law Firms — And Why Most Look Exactly the Same Read More »
Former Legends Global Asia Pacific Group General Counsel Adam Lister has launched a specialist boutique law firm targeting the fast-growing intersection of sport, entertainment, venues and major infrastructure. The law firm, which opened in April 2026, is focused on advising governments, venue operators, promoters, investors and supply chain partners on high-value transactions, commercial partnerships and
Ex-Legends Global GC Adam Lister Launches Specialist Sports and Infrastructure Law Firm Read More »
5 Law Firm Marketing Website Winning Moves Rachel Williams, LawFuel contributor If you’ve seen one law firm website, you’ve seen approximately 847 of them. Dark blue header. Stock photo of a gavel. A tagline that says “Experienced. Trusted. Results.” A partner page where everyone looks like they’re suppressing mild indigestion. And an “About Us” page
Why Most Law Firm Websites Look Identical — And the Five Pages That Actually Win Clients Read More »
Roughly one in twenty associates who start at a top US firm will make equity partner there.
That is the number nobody puts in the recruiting brochure. The brochure says the partnership track is “approximately eight to ten years.” That is technically true and practically misleading — because it describes the timeline of people who finish, not the probability of finishing.
The honest answer is that the BigLaw partnership track is a twelve-year funnel with five stages, four exit ramps, and a survival rate that would not pass muster as a clinical trial outcome.
Here is what each stage actually looks like.
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Trainee To Equity Partner: The 12-Year BigLaw Timeline, Mapped Honestly Read More »
Neal Katyal, the superstar legal hotshot, set off a minor legal‑Twitter firestorm by posting a victory‑lap tweet and TED‑talk teaser crediting a bespoke AI tool, “Harvey,” with helping him win the Supreme Court tariffs case—a bit of self‑branding that many lawyers found tone‑deaf and over‑the‑top. A subsequent reader poll by David Lat found roughly 70
Neal Katyal, Harvey AI and the Supreme Court TED‑Gate Read More »
Law firms have finally learned to ignore the spammy emails promising “1st page of Google in 7 days.” But many still sign long-term SEO contracts that quietly lock up their website, erode their brand, and flood their intake teams with the wrong work.
The problem isn’t that firms are unsophisticated. It’s that the real risks in legal SEO tend to be buried in contracts, reporting structures, and “proprietary” pitches that sound impressive — until you try to leave.
A bad SEO partner doesn’t just waste budget. They can damage your domain and local reputation, breach advertising and ethics rules, flood intake with low-value noise, and leave you rebuilding from scratch when you try to switch providers. The danger lies not in the obvious cowboys, but in the subtler red flags — the lines in a pitch that sound efficient or clever but should make you pause.
Log in to see the checklists for the red flags . . .
Law Firm Marketing – 5 Red Flags To Know About When Choosing a Law SEO Company Read More »
Rachel Williams We all know that every billable minute counts in BigLaw, but the biggest productivity killers often hide in plain sight: glacial tech that turns simple tasks into ordeals. A recent viral rant captured it perfectly — one associate reported it took a staggering 13 minutes just to open a single Word document from
The dockets don’t lie and right now they’re screaming “opportunity” at every employment practice in America, according to a recent report. According to Lex Machina’s just-dropped 2026 Employment Litigation Report, plaintiffs slammed federal courts with 26,635 employment lawsuits in 2025, which is the highest volume since 2018 and a crisp 10% jump from 2024. The
Federal Employment Litigation Explodes to 7-Year High as Disability Claims Surge 42% Read More »
