International law firm Bird & Bird is strengthening its AI offering with the appointment of Michelle Sally as a partner in its London Commercial team.
Michelle has focused on AI for almost a decade, advising publicly listed and global technology platforms on AI risks and deployment – including some of the first agentic commerce solutions to be brought to market.
Michelle combines a broad legal expertise with a deep knowledge of the technology underpinning AI. As AI queries continue to cut across traditional practice area boundaries, Michelle’s expertise allows her to act as a single point of contact on complex AI-driven issues, bringing together the relevant legal disciplines and contacts for the client.
Recent work includes support on agentic commerce market launches and the global roll out of agentic AI solutions; building governance frameworks and supporting on implementation strategy as clients deploy AI at scale; and supporting UK regulators on sector-wide AI policy and governance standards.
Ian Edwards, Head of Bird & Bird’s London Commercial group, said: “Michelle’s appointment enhances our already globally recognised AI offering. Her expertise in AI advisory and agentic commerce – one of the fastest-moving areas in tech – strengthens our ability to guide clients through the commercial and legal challenges of deploying AI at scale.”
Phil Sherrell, Head of Bird & Bird London, said: “We are delighted to welcome Michelle to the firm. Her track record advising global platforms on AI governance and deployment makes her a brilliant fit for the team and will help ensure that we remain at the forefront of the AI advisory market.”
Michelle Sally added: “As AI becomes more sophisticated (particularly in light of recent agentic cybersecurity headlines), clients expect their external counsel to know the tech well enough to see the whole legal picture. I’m so proud to join a firm that already has this vision for their clients. Its genuinely international platform also provides an excellent base to help clients who want to get ahead on their agentic commerce launch plans into Europe.”
