Law firm marketing and how to use reviews

4. Facebook

Facebook’s multi-billion audience is hardly one to be ignored and you can add reviews via your law firm’s Facebook business manager.

Many law firms are already on Facebook with a page and you may direct clients to the Facebook page to have them forward their review.

You need to add the ‘Reviews’ tab, which will let you click on the reviews section in the navigation menu.

You can then work through the reviews for your firm, working from the Most Helpful, Most Recent, Star Ratings etc. You can also see which reviews you have not commented on, which will permit you to do so after the online prompt.

Monitoring Your Law Firm Reviews

Apart from listing your site with the appropriate platforms, it is the interaction with your clients and prospective clients that can make the difference for your ‘review client’ policy.

The reviews your receive give your law firm an opportunity to create an open and honest view on what sort of law firm you are and what work you do. And most importantly, they also give you a chance to rectify problems that come along with a bad review.

For instance, Medical company MedQuest, was able to significantly improve its review ratings on various sites and volume by improving the rate at which it responded to both negative and positive responses. For instance, its Facebook review volume increased by over 160 per cent while on Google it received more than 23 per cent reviews. The key was monitoring and responding to reviews.

Using reviews properly is one of the most effective and simplest ways any law firm can use to adopt a higher profile and more clients. It is, in many ways, the ‘invisible friend’ for law firms many of which ignore this important weapon in the law firm marketing arsenal.

Don’t let that be your law firm.