Byron Miller* – There’s no shortage of great marketing ideas for law firms. The problem is time and resources. Because we’re in a vertical that’s so competitive, it’s harder but even more crucial that we get it right. So whether you have a dedicated team or are an in-house marketer, here are some ways to make the most out of what you can.
Set Up A Local Scholarship
It can take a long time to get a good link. Why not help a local scholar at the same time and establish a scholarship? By starting a scholarship at a local university, you save tons of hours in linkbuilding.
Besides, it’s also just a really rewarding feeling to help somebody else out. Because links ending with “edu” carry more authority, there’s potential here to get more bang for your buck. However, as time goes on, it’s getting more difficult to secure these spots. Be sure that you’re being original and impactful in your approach. Learn more about how this works.
Automate Repetitive Tasks
Use tools like Meet Edgar and IFTTT to automate content and social media tasks. These shouldn’t replace your social media posts, but rather, they should enhance them. You still need the authenticity of manual social posts.
At $49 a month, Meet Edgar lets you set up buckets of themes that each contain your favorite content. The tool will then push out based on a schedule you create. It’s essentially content curation and publishing at lightning speed.
Meanwhile, IFTTT is great for repetitive actions. One action triggers another without you having to lift a finger. A couple of examples for marketers include “Tweet your Instagrams as native photos on Twitter” or “Get alerts if your name or company is mentioned in the New York Times.”
Make It Easy To Get Buy-In
If you have content approvals, make sure you’ve crossed all your Ts and dotted all your Is. The only thing your reviewer should have to do is say “yay” or “nay.” For example, if you’re trying to get a guest post approved, provide all the information upfront. This helps prevent a lot of back and forth, which can make stakeholders more resistant in the future.
Crowdsource Your Staff
There are experts among you everywhere. They don’t have time to blog, but they have all sorts of information. Set up quick 15- to 30-minute sessions with them where you can interview them on their specialty. Turn these into blog posts, videos, social posts, and more.
Repurpose Existing Resources
Before reinventing the wheel, see which resources already exist to turn into content. For example, if an attorney was published in a journal recently, spin it into a press release and blog series.
If your firm recently shot some TV commercials, be sure you’re adding them to your YouTube channel.
Consider A Third-Party Citation Tool
It takes an incredible amount of time to get your business listings accurate. Name, Address and Phone Number (NAP) listings are incredibly important for rankings.
Tools like Yext can help you control all of these platforms from one central dashboard. One place to update everything and push out announcements could be worth it to your team.
Author Bio –
Byron Miller, of Maloney Law Group, is a personal injury lawyer in San Antonio. When not practicing law, he enjoys spending time with his two sons, wife, and three dogs. Learn more about Byron’s medical malpractice work.