The good news is that lawyers are an industrious and intelligent bunch. Unfortunately, they’re often busy and averse to risk. While the explosion of the Web has helped many lawyers become visible on search engines, leading to more clients and money, others are reluctant to try digital advertising.
Coaches help lawyers become more productive and eventually grow their businesses, yet helping is the easy part. Convincing a pool of intelligent, headstrong people to accept help is more difficult.
Social media platforms, like Facebook and Twitter, help people all over the world connect in real time, engaging by formal and informal means. At first, social platforms helped friends and estranged family members connect, yet, soon after, the popularity ushered commercial opportunities.
Huge brands such as Coke as well as mom-and-pop vendors embrace social media, building relations and advocacy through engagement. Coaches show lawyers how free social platforms can help build private practices.
People all over the world use search engines, such as Yahoo and Google. More importantly for lawyers, those searching for local representation frequently use search engines to recruit available law offices. Launching a Web site or adopting a blogging platform helps index available law services in search engines.
Moreover, better than a listing in the Yellow Pages, a blog post serves as a branding tool, offering users information about sought services, building trust and admiration from the search results.
Videos, Podcasts and Media
More than Facebook engagement and writing textual posts, law coaches show lawyers how to leverage elements of media to attract attention and intrigue the masses. For example, since a lawyer is a personalized service, alternative to having someone install your home’s Internet, a potential client will want to ‘get to know’ available lawyers.
Producing videos, discussing facets of law or introducing one’s personality, advertises personality as well as available services, making stronger impressions. Aside from videos, lawyers may generate podcasts and other pieces of media to draw a crowd and attract wider attention.
Some lawyers may be reading this wondering how executive coaching, aside from teaching them to leverage digital assets, will teach how to find more time to do all of these things (Find project management help at http://www.wjmassoc.com/.) First, a number of online marketing endeavors may be automated as well as warranting little time investment.
Moreover, a number of online marketing agencies accept small clients, such as small law offices, helping them make better impressions and attract more business on the Web.
Start with a Coach
A respective lawyer may need little direction in acquiring a lot more business. Aside from limited time, lawyers (even senior level executives) can be reluctant to make ‘bad’ decisions on the Web.
The Web is a business asset, with a lot of free resources and not an intimidating entity. Coaches show lawyers how to use the Web to their advantage, greatly increasing client leads and helping individuals build small practices into something bigger.
Search for available law coaches in your area or discuss the option with other peers, possibly engaging in digital marketing efforts with an associate.
Timothy Hall is a legal researcher. He enjoys mentoring and blogging about career development. His articles mainly appear on career related blogs.