New Pay Per Call Offering Helps Attorneys Grow Their Business by Dri…

New Pay Per Call Offering Helps Attorneys Grow Their Business by Driving Phone Calls Directly from Consumers

NEW YORK–LAWFUEL – The Legal Marketing Newswire – LexisNexis today launched Martindale-Hubbell® Attorney Match(SM) – Direct Call Service (, a new Pay Per Call® service hosted on the newly launched ( assisted search lawyer directory. To develop the Direct Call Service, LexisNexis has joined forces with Ingenio, Inc., the leading provider of Pay Per Call advertising.

After a nominal set-up fee, Attorney Match – Direct Call Service allows attorneys to advertise but only get billed for calls received in response to the their ads, allowing them to directly experience a return on their marketing investment while targeting consumers with an immediate need for legal services. Firms that subscribe to Attorney Match – Direct Call Service will receive phone calls via, (, and the Ingenio® advertising network of Web search engines, Internet Yellow Page directories, mobile search providers, and free directory assistance services. Through the Direct Call Service, attorneys will also be able to set the price they want to pay for each phone call received.

Attorney Match – Direct Call Service complements Martindale-Hubbell’s current Attorney Match – Email Inquiry Service, which sends emails inquiries from potential clients to a subscribing law firm’s in-box. The Attorney Match services allow firms to evaluate targeted client inquiries from consumers searching with an immediate need for legal services. And both services allow firms to see the direct result of their marketing efforts.

“This new offering is an important addition to the Martindale-Hubbell portfolio of products that help law firms connect with potential clients and grow their business,” said Sharon Lubrano, vice president of Client Development for LexisNexis. “Attorney Match – Direct Call Service is the first of several new planned pay for performance products scheduled for release in the year for Martindale-Hubbell.”

About LexisNexis

LexisNexis® ( is a leading provider of information and services solutions, including its flagship Web-based Lexis® and Nexis® research services, to a wide range of professionals in the legal, risk management, corporate, government, law enforcement, accounting and academic markets. A member of Reed Elsevier (NYSE:ENL) (NYSE:RUK) (, LexisNexis serves customers in 100 countries with 13,000 employees worldwide.

About Ingenio, Inc.

Ingenio, Inc. empowers businesses and individuals to create new revenue opportunities through voice-based e-commerce services. The Ingenio® suite of voice-commerce applications, including Pay Per Call®, Live Advice, and Ether® applications, are all designed to help the services economy flourish online, and to date have connected millions of buyers and sellers around the world. Pay Per Call advertising is the industry’s first pay-for-performance advertising system that delivers phone leads to businesses via its multi-channel ad network that includes Web and mobile search, online directories, free directory assistance, and more. Live Advice and Ether applications allow users to earn per call by selling their knowledge and expertise via the Internet. Founded in 1999, Ingenio, Inc. works with top-tier customers and partners including AOL, InfoSpace, Microsoft and many other leading companies. For more information, please visit

Ingenio®, Pay Per Call® and Ether® are registered trademarks of Ingenio, Inc.

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