New York Fashion Week event presented by Indashio, Phillips Union, Crobar, Tahiti Tourisme and Air Tahiti Nui draws more than expected
New York, September 18 (JY&A Media) – LAWFUEL – Lucire, the global fashion magazine, welcomed 700 guests to Crobar in Manhattan last week as it announced its American edition, to launch in print in January 2006. The event, presented by Indashio, and sponsors Phillips Union, Bacardi, Tahiti Tourisme and Air Tahiti Nui, gave Indashio designer Brad Batory a chance to showcase his spring-summer 2006 collection. The party was on the official Fashion Calendar, as published by Ruth Finley, and previewed in numerous media outlets including New York magazine.
The red-carpet event saw representatives of many media outlets attend, including The New York Times, News Corp.’s New York Post and Fox & Friends, Al Hurra, StyleZoneTV, Asia TV and MAMi. Guests included Stacie Jones Upchurch, Cheech and Chong, Kim Director, Samantha Buck, B Michael, Richie Rich of Heatherette, and L’Oréal model Janine Green, more than making up for others confronting schedule conflicts.
The few magazines that had made it to New York were quickly snapped up by guests. While around 300 were expected, 700 packed what is considered to be one of Manhattan’s hottest bars and clubs. A hip-hop party, filmed for television, continued after 1 a.m. at Crobar.
Lucire team members, past and present, attended, including publisher Jack Yan (wearing Mandatory) and editor-in-chief Nicola Brockie (wearing Andrea Moore), who flew in from New Zealand earlier that day. Earlier Lucire models attended, including environmentalist Summer Rayne Oakes and the first print edition cover girl, Denise Vasi. Photographers Stephen Ciuccoli, Jon Moe, Reena + Adam, Hugo Arturi and others also attended. Fellow publishers Massimo Somma and Algie de Witt were in the crowd.
The event coincided, intentionally, with World Literacy Day and the commencement of Lucire’s support of MagazineLiteracy.org, dedicated to providing magazines to help kick-start reading in communities. It also took place on a night when Vogue had a function a few hours before.
‘It is a wonderful start to our print magazine in New York after being online in the city since 1998,’ said Miss Brockie.
‘We thank New York for being such hospitable and encouraging hosts for us,’ said Mr Yan. To pay his respects to the city, he attended the 9-11 commemoration during the weekend with mourners.
Images may be downloaded from Getty Images (www.gettyimages.com) to authorized account holders. See Getty Images for conditions. Video of part of the function and red-carpet arrivals may be licensed from StyleZoneTV.
Lucire, the global fashion magazine (), started on the web in 1997. In October 2004, it became the first magazine in its sector to extend its brand into a print magazine. By May 2005, it had launched in two countries, becoming the first web magazine to spawn two print editions. A US print edition was announced in August 2005.
Prior to launching in print, Lucire was the top pure-play fashion site on the web, according to data from Alexa. it covers fashion, beauty, travel and lifestyle, with a global perspective for today’s woman. It is known for providing in-depth, quality journalism. The magazine is targeted at the woman who is tired of the offerings from established fashion players, and chooses to be herself.
Lucire received a Webby Award nomination in 2003 and became the first fashion industry partner of the United Nations Environment Programme (UNEP, ). It was Official Internet Partner of L’Oréal New Zealand Fashion Week for 2002–3, a media sponsor of the inaugural San Francisco Fashion Week, and Official Media Partner of Stockholm FashionDays for 2004–5. In 2005, it was a media sponsor of Fashion Week of the Americas, Peugeot Hokonui Fashion Design Awards, and currently is official media sponsor for San Francisco International Fashion Week and Funkshion Fashion Week Miami.
Despite spinning off into print, Lucire’s web site remains one of the most highly ranked, ranking second in Google for fashion magazine. It is headquartered in Wellington, New Zealand and published by Lucire LLC. For print edition information, see .