SEO Guide: Growth Strategy For Attorneys, Lawyers, and Law Firms

law firm SEO


Online marketing trend is booming everywhere and it has affected how people market about their business. Hence, it is of utmost importance to have the knowledge of search engine optimization. Local SEO is specially shaping how business marketing is done these days.

As customer behavior is changing and the online marketplace has rigorous competition, it is evident that lawyers, attorneys and law firms should also have the knowledge of search engine optimization.

Search Engine Optimization or SEO is the set of techniques that you do to get your website higher rankings in organic search rankings. It is the practice of improving our on-site and off-site elements.

Though marketing for the law professionals needs to be crafted specifically with the rules and protocols set by the Bar Association. There are many Law SEO strategies to implement, but we have selected the 5 best tactics to help lawyers, attorneys and law firms to grow their business with online marketing. Have a look!

  1. Get a search engine optimized the website.

A typical law firm site might have a website with 4–5 pages. But it is not necessary that they are meeting the requirements of SEO. Most of the law firm have only 5–6 pages but that does not give a lot of visibility on the search engines.

Most lawyers and law firms practice in more than one field. Hence, make separate pages on your website for each of your services so that you get more and more visibility.

  1. Find out keywords that suit you.

Keyword research is the first step before you start optimizing your website. The key is to find out what people are looking up for on the internet. Also, make sure that those search keywords have the good amount of website traffic. Here are some tips while making your keyword list.

  • Find keywords which are related to your search area.
  • Always choose keywords with high search volume though moderate competition.
  • Search for low competition keywords on which you can focus.
  • See which keywords your competitors are using and try to do better than them.
  • Use various keyword planners tools for your research. 
  1. Optimize your website and its pages.

As soon as you create pages and sub-pages on your website, each one of them needs to be optimized from an SEO point of view. By doing this, we let search engines understand what our page is all about. Here are some of the important things you can take care while optimizing each page for an SEO.

  • Make unique title and meta description for each page.
  • Use H1, H2 & H3 tags properly on each page.
  • Name images with the primary keyword.
  • Make URL such that it includes the primary keyword.


  1. Law specific Call-To-Action.

A call to action on your website is designed in such a way that it makes the visitor take some action. Though CTAs for law firms are different from the normal CTAs. Hence, it needs an additional strategy as it relates to SEO.

Therefore, lawyers should place their contact numbers at more than one place. But let your customers get in touch with your with more than one way. Provide multiple ways for them to connect with you. You can also provide your social links and let them know where you would be available.

  1. Local Law SEO: Maintaining visibility.

Lawyers do their business based on their local space they operate in and there is never shortage of competition. Also, Google is moving toward monetizing local search ads which will be possible with Google My Business.

Here are some ways to list yourself in the local search.

  • Join local search directories on Google and other search engines.
  • Optimize your Google My Business profile and verify it.
  • Also, claim your Bing business profile.

Marketing just a website online is no longer optional for lawyers. Many consumers are going online to find information about legal services, and a comprehensive search marketing plan is essential to make sure you show up on the first page of search results.

I hope that these tips and tricks would have helped you. Make sure to start with these points and move on to the next level afterwards. Optimize these points from time to time and you’re good to go.

Author BIO

Nikul Modi is Digital marketing Professional from Nesterzweb a Digital Marketing Agency which focuses on each and every aspect of Virtual Marketing. Nikul at Nesterz deals when clients have any problem in connecting to their customer. He is an expert in Social Media Strategy building and execution. Apart from the social media he has a mind filled with tactics that can help a brand grow in the world of Digital marketing and also help our clients become dearer to the Google.[/vc_column_text][/vc_column][/vc_row]

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