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17 Powerful PPC Marketing Tips For Law Firms That You Need To Know

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Buying ad space is a sure-fire way to gain top-of-Google rankings, which can also buy growth in business rapidly. Pay-per-click (PPC) lets lawyers market on search engines by providing top placement, buying traffic as distinct from some of the organic SEO law marketing tactics that achieve top rankings. The trick here is that you (a) […]

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The Challenges & Changing Face Of New Zealand Law Firms

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Putting the 2022 LawFuel Power List together revealed some of the challenges and developments occurring with New Zealand law firms, apart from the impressive array of legal candidates who stand ready to occupy the Power List ranks. A range of firms in the mid sector, as well as the boutiques, continue to perform high level

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‘Lifer’ With ‘Special Gifts’ Becomes Managing Partner of Trump-Friendly Firm Jones Day

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Jones Day has appointed a Jones Day ‘lifer’ as the firm’s eighth managing partner following the retirement of long-time Managing Partner Stephen J Brogan, who has acted in the role for 20 years. Brogan recruited Gregory M Schumaker who the firm’s press release (below) said possessed a combination of ‘disarming charm’ with an iron will.

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Marketing for Attorneys And The Advantages of an E-Newsletter

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Professional content writer Michelle Troutman explains how blog posts and e-newsletters can help propel your online law marketing efforts Michelle Troutman* Email newsletters are often touted as a retro marketing method that’s trendy again. But for law firms who use them to get leads successfully, they will always be in style. An American Bar Association

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Are ‘Fixed Fees’ Really Fixed? Legal Costs Build as Spending Climbs, Says New In-House LawSurvey

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A new survey from 300 in-house lawyers in the UK has found that 64 per cent of venture capital and private equity firms are spending more on legal services but pressure to control legal costs has also increased. The survey, from Apperio has also found that ‘fixed’ legal fees are not always fixed and that

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Kim Kardashian’s Case A Warning Shot of Changing Scene For Social Media Influencers

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Kim Kardashian\’s brush with the law via the SEC case has been a wake-up call for influencers and others in the social media endorsement space that has been a long time coming. When the Securities and Exchange Commission took their $1.26 million action against Kardashian for her endorsement actions, they also unveiled new moves regarding

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