K&L Gates’ Oz Ambition – Not Just Lip Service Global law firms expanding into Australia are nothing new, but those seeking to dominate the Australian law market are less common – K&L Gates is one that has just such plans according to reports. The firm has been laying its foundation stones in Australia since its […]
K&L Gates Is Betting Big on Australia (Because It Has To) Read More »
In 2026, the digital landscape for law firms is no longer just about “ranking on Google.” It’s about becoming the definitive, cited source for artificial intelligence.
Based on the latest analysis from SEO veteran Nathan Gotch, search has moved from a world of “ten blue links” to an era of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).
For law firms, this isn’t just a technical shift; it’s a fundamental change in how clients discover legal expertise.
In 2026, the digital landscape for law firms is no longer just about “ranking on Google.” It’s about becoming the definitive, cited source for artificial intelligence.
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Why Your Law Firm is Invisible to AI: The 2026 Law Firm SEO Survival Guide Read More »
US Firm Compensates Junior Lawyers for 20% Time Investment in AI Exploration Rachel Williams, contributing writer As legal technology reshapes practice economics, Ropes & Gray’s billable-hours approach signals strategic pivot in associate training and firm competitiveness In a move that challenges traditional law firm billing models while addressing mounting concerns about AI’s displacement of junior
Why This Big Law Firm Is Paying Junior Lawyers to Experiment With AI Read More »
evolved Law.com from a news site into a unified, mobile‑first legal intelligence portal that connects breaking news, analytics and workflow tools across six core content pillars: Business of Law, Practice of Law, Corporate Legal, Legal Technology, U.S. News and World News.
Behind the front end sits ALM’s wider legal media network (including leading U.S. and global titles) and data products, giving lawyers access to a single environment where media, data and marketing inventory intersect.
At a practical level, Law.com now acts as the entry point to ALM’s broader stack: Law.com Compass (firm and market analytics), Law.com Radar (real‑time case and deal tracking) and client‑facing interfaces like Lawyerpages, the AI‑powered consumer directory.
For law firms, that makes Law.com less a “website to read” and more an infrastructure decision about where you get your data, where you advertise, and where prospective clients and GCs discover your lawyers. And it can be an extremely effective law marketing tool.
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Australia’s legal market continues to attract heavyweight international players despite several high-profile exits, with industry insiders predicting a fresh wave of global firms eyeing the lucrative Asia-Pacific gateway.
The latest arrival, US powerhouse King & Spalding, launched its Sydney office in October with ambitions to capture transactional, regulatory and litigation work from Australian and multinational clients operating across the region. The move signals renewed confidence in a market that has proven both profitable and challenging for offshore entrants.
Market Dynamics Shift
The Australian legal scene has seen sustained international interest over the past 15 years, driven by the country’s strategic position as a launchpad . . Login in to the read the article
Why International Law Firms Can’t Resist Australia’s Legal Market Read More »
Samina Ahmed, a Manchester-based solicitor, has been struck off after a Solicitors’ Disciplinary Tribunal found she flagrantly falsified her timesheets in a bid to secure the highest bonus tier at her firm. Over a 12-month period, Ahmed recorded an eye-watering 7,511.7 hours of billable work on publicly funded Legal Aid contracts — an average of
Billing Beyond Reality – When Legal Aid Meets Fantasy Maths Read More »
Rachel Shields Williams, Product Management Director of Client Intelligence at Sidley Austin LLP* If you’ve attended any legal‑industry conference in 2025—whether the agenda focused on client intelligence, KM, pricing, or AI—you’ve undoubtedly felt it: the ground is shifting. The pace is faster, the conversations sharper, and the audience broader. And at the center of this
Personal Injury Lawyer SEO Content Guidelines Creating compelling content that resonates with potential clients is essential for personal injury attorneys looking to establish their expertise and attract new business. This expanded guide explores the most effective strategies, tools, and techniques for crafting content that not only captures attention but also drives traffic and engagement. 10
Unveiling The Secrets For Personal Injury Lawyers Creating Compelling Content Read More »
Best Law Firm Marketing Companies in 2025: How to Choose the Right Partner for Your Practice By LawFuel Editors | Published December 26, 2025 Choosing the Right Legal Marketing Partner For law firms aiming to expand their client base and strengthen visibility online, choosing the right marketing partner can transform a practice. The best legal
Best Law Firm Marketing Companies in 2026: Proven Agencies and Smart Selection Tips Read More »
European law firms have finally found something that can draft faster than a sleep‑deprived mid‑level – and it doesn’t ask for a bonus or threaten to lateral. New research from The Global Legal Post and LexisNexis shows leading firms in Germany, Spain, Portugal and the Netherlands quietly handing first‑draft duty to generative AI tools, especially for contracts and complex commercial documents.
The focus is not sci‑fi robot lawyers, but something far more radical for BigLaw, making use of the knowledge the firm already has.
By plugging Gen AI into internal precedents, know‑how banks and document automation systems, these firms are generating “house style” drafts that reflect prior deals, client preferences and jurisdiction‑specific quirks rather than yet another generic template no one quite trusts.
Senior partners say the attraction is simple providing better quality at lower cost, delivered with guardrails around confidentiality and auditability that won’t make the GC’s risk committee choke either.
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Top European Firms Are Letting Gen AI Draft First – And Partners Aren’t Complaining Read More »
