Several law firms are trying to parlay their discovery of law students’ use of YouTube into a hiring tool, creating recruiting videos and Web sites with the look and feel of YouTube. The firms hope to persuade students that their lawyers, and by extension the firms, are young-thinking and hip.
Law firms have discovered YouTube. Actually, they have discovered that the law students they are trying to recruit as summer associates watch the popular Internet video site. Several firms are trying to parlay that discovery into a hiring tool, creating recruiting videos and Web sites with the look and feel of YouTube. The firms hope […]