Law Firms

The Next-Generation Law Firm Shows The Way Again

Fisher broyles

If law firms were streaming services, FisherBroyles would be Netflix circa 2013 aggressively expanding into new markets while everyone else is still figuring out what “distributed” even means.

The Atlanta-based firm, billing itself as the world’s largest ‘distributed law firm’ and founded by James Fisher and Kevin Broyles in 2022 (pictured), the firm has grown to hundreds of partners practicing in 29 markets globally.

The firm has grown into an Am Law 200 firm with 300 partners practicing in 23 markets in the U.S. and U.K. The FisherBroyles of today has radically disrupted the way law firms operate, how partners collaborate, where employees work, and how client services are delivered.

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How The New York Times Just Changed the AI Content Game Forever

Nytimes

The New York Times has struck a groundbreaking multiyear licensing agreement with Amazon, marking the newspaper’s first commercial deal allowing a tech giant to use its editorial content for artificial intelligence training and platforms.  The agreement represents a significant shift in the media industry’s approach to AI partnerships, coming after The Times previously sued OpenAI

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AI Just Passed the Bar – What Law Firms Must Know About Google’s New Search Era

Google ai

Law firm marketing has changed with new Google changes, creating a new AI factor in how lawyers should market their firms.
Law firms need to structure content for AI Overviews, focusing on long-tail, multi-intent search terms, semantic markup, and topical authority.
Success now requires clear, human-sounding content supported by schema, multimedia, and a recognizable brand presence across multiple platforms.

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How Phoenix Personal Injury Attorneys Negotiate with Insurance Companies

There’s nothing quite like the moment an insurance adjuster calls with a “generous” offer—except maybe the sinking feeling in your gut when you realize it barely covers your hospital bills. Welcome to the post-accident hustle. You’re in pain. You’re missing work. And suddenly, the company that was all smiles when you paid your premiums is

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How Can Lawyers Advertise on Social Media in 2025?

social media and lawyers - should they mix?

Social Media Marketing for Lawyers Milica Todorovic, digital marketing strategist If you’re a lawyer wondering how to reach clients ethically and effectively in 2025, you’re not alone. Over the past ten years working with law firms of all sizes, I’ve seen social media go from an optional tool to a must-have part of any legal

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Using Email to Build Authority in the Legal Industry – A Conversational Playbook for Modern Firms

Writing

Aaron Marquis, Contributing writer Every few years a new social network barges into the spotlight promising to “disrupt” legal marketing, yet the inbox keeps out-billing them all. It’s private, searchable, and admissible in the court of public opinion. More important, email is where prospective clients reveal their unfiltered concerns at two in the morning. When

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Clifford Chance further builds US Corporate M&A practice with partner Peter A. Laveran-Stiebar in New York

Clifford Chance has hired Peter A. Laveran-Stiebar to join its US Corporate Mergers & Acquisitions practice, strengthening its capability in the healthcare and life sciences sector. Laveran-Stiebar comes to Clifford Chance from Covington & Burling, bringing more than 25 years of experience in cross-border acquisitions and divestitures across a range of industries globally and in

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How Law Firms Are Turning to Programmatic Advertising to Drive Client Growth in a Competitive Market

Lawfirm bannerad

Law Firm Marketing Norma Harris, LawFuel contributor Programmatic advertising allows marketers to create tailored ads for their audience, making it a powerful tool to expand reach and build a solid customer base. Its winning combination of efficiency and effectiveness means it’s being increasingly taken up by law firms, who are making the most of programmatic

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Shareholder Richard Kienzler Rejoins Littler’s Unfair Competition and Trade Secrets Practice

Littler, the world’s largest employment and labor law practice representing management, welcomes back Richard Kienzler, who returns to the firm as a shareholder in the Unfair Competition and Trade Secrets Practice Group. Kienzler, who was previously a shareholder with Littler, rejoins the firm’s Chicago office after serving as general counsel for RHM Staffing Solutions.  Kienzler

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