Law Marketing

How does Big Law deal with social media?   Let’s make that more personal?  How many of AmLaw 100 managing partners actually use social media at all? Have the answer? Five. That comes out of a Bloomberg article from Baker + McKenzie global chairman Eduardo C Leite who notes that using social media permits the […]

Actor Danny Trejo, 71, has appeared in a rather impressive commercial for LA law firm Bergener Mirejovsky, where the actor pledges his loyalty as a “paid baddass”. Trejo recently generated support for a restaurant business vandalized by graffiti by “a punk”, as the actor described the vandal but is best known for his tough guy

Marketing law firms has increasingly become both more significant and more vexed. How much resource should a firm allocate to marketing? More importantly, to which of the various competitive areas should the firm devote its marketing budget? The need to match the marketing budget with firm goals is important. And for major law firms the

LawFuel has written about the major changes Google is making to its search rankings and the effect it may – or will – have on many law firm websites. But Real Lawyers Have Blogs publisher Kevin O’Keefe, who refers to the colourfully labelled “Mobilegeddon” and considers that lawyers and their business clients are not ready

Many law firms and others will doubtless get caught by Google’s latest updates, coming on April 21.  But there are some quick checks you should make now to avoid the penalty. The updates, the largest since the Panda update, will be much more mobile-focused and penalize sites that fail to make themselves readily usable on