Law Marketing

Content Marketing Plays a Great Role Than Ever for Lawyers, Says New Survey

Law Firms, Law Marketing /

[vc_row][vc_column][vc_column_text]LinkedIn is the favorite social media outlet for In-house counsel, but information overload remains a key issue, according to a Digital & Content Marketing survey just out.LinkedIn’s popularity with lawyers and other professionals has long been a favorite, which LawFuel has written about before,  being more targeted and less populated with general pulp content that […]

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Five Ways for Lawyers to Improve Their Online Reputation Today

Law Firms, Law Marketing /
online reputation for lawyers

[vc_row][vc_column][vc_column_text]When potential clients turn to the internet to find an attorney, reputation of the law firm or lawyer is an important step in the decision-making process. These days, information is so easily accessible it’s essential that you control every aspect of your brand that you can or you may miss out on new business. It’s

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Key Re-branding Lessons Learned By a 150 Year Old Law Firm

Headlining, Law Firms, Law Marketing /
law firm rebranding

[vc_row][vc_column][vc_column_text]Rebranding law firms – like rebranding any other product or service – is fraught with potential pitfalls.So how does a 150 year old law firm go about the process and what lessons might they have learned in the process?The case of 150 year old Bradley Arant is a good one to look at.The firm began

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How Your Blog Post Can Boost Traffic By Almost 50%

Law Marketing /

[vc_row][vc_column][vc_column_text][/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]Blogging for lawyers is one of the most cost-effective – in fact generally effective – marketing tool that lawyers can use to generate new clients and business. But what if your blogging efforts could be increased by almost 50 per cent using some simple techniques that anyone can use?The trick is to use SEO the

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Five Top Tips for Leveraging Thought-Leading Legal Content

Law Marketing, Sponsored Post /
Blogging

By John Reed*“You should be blogging.”This is a phrase you’ve likely heard many, many times from law firm business development staff, legal marketing pundits, and even other lawyers. They’ve probably said that blogging will boost your search engine optimization results, drive traffic to your website, and have prospects beating a path to your door.Well, maybe.

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How Has This Criminal Barrister Leveraged A Big LinkedIn Following?

Law Marketing /

Lawyers using LinkedIn is one of the keys to building a successful practice and connecting with your clients, but look at how this criminal barrister is using the network.You can see what LawFuel has written about for lawyers wanting to build their networks on LinkedIn, such as here.Barrister Dominic D’Souza has over 3000 followers on

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The Lawyers’ Keyboard That Is Exciting The Legal World

Law Firm Management, Law Marketing /
Legalboard

Legal technology issues abound, but the release of a keyboard for lawyers has got the legal world in a state that fluctuates between super-excited tweeting more frequent that even the President Elect, to those who wonder why it was developed in the first place.The keyboard is nothing that could realistically be compared to an iphone

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4 Reasons Lawyers Should Be Using Twitter from Kevin O’Keefe

Law Marketing /
Twitter

Kevin O’Keefe of Real Lawyers Have Blogs has written about the merits of Twitter for lawyers, pointing out what co-founder Jack Dorsey said about the network in an internal memo:Twitter is what’s happening, and what everyone is talking about (literally!). News and talk. We’re the people’s news network. People choose us for news because we’re

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