Law firm branding is a major business and top concern for most law firms, particularly big law names like Freshfields which are dropping the ‘Bruckhaus Deringer’ to become a simpler, cleaner “Fresher” Freshfields. The rebranding effort included a modernized wordmark and was designed to reflect the firm’s dynamic culture and forward-looking vision, the firm says. […]
Law Firm Marketing – 8 Ways to Thrive As a Law Firm Erika Garnes – LawFuel contributing writer and attorney – Establishing a successful law firm requires quite a bit of dedication and a combination of excellent legal expertise, effective time management, along with a strategic marketing plan. Many people believe that as long as
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Rajesh Bhimani, CEO of Skynet Technologies The legal market is increasingly competitive nowadays and a subpar website can significantly hinder your ability to attract new clients. Potential clients often form their first impression of your law firm based on their online experience. A polished, professional, and impactful website can single-handedly create a positive first impression
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Martindale-Hubbell Rating In the competitive legal landscape, reputation is paramount. For lawyers and law firms, establishing credibility and trust is essential for attracting clients and building a successful practice. A helpful guide on legal directories can be a great starting point, as these platforms often feature lawyer ratings and reviews. Martindale-Hubbell has been a long-standing
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Law Firm SEO Trends Jacqui Coombe, LawFuel IT contributor The past 12 months have seen some mind-numbing changes to search engine optimization with the onset of artificial intelligence and the search engines’ grappling with how to deal with the AI revolution that has emerged at speed. And so SEO rules and trends are changing rapidly
Domain Names & Law Marketing Sonia Hickey, LawFuel contributor Every business needs a website. That’s no secret. In this digital day and age, it’s more or less impossible to keep up with the competition if you don’t have a strong digital presence, like a website or social profiles. There’s a lot that goes into making
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The revenue of law firms increased by 35% due to online marketing activities according to a Legal Trends Report. Marketing is an important operation for law firms to enhance visibility, acquire and retain clients, and gain a bigger share of the market. Hence, a well-executed marketing plan can increase revenue by bringing in new clients
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Leading Law Firm Marketers Explain How To Escape the Law Marketing Echo Chamber Kevin Wheeler and George Beaton Together, we have more years of experience in law firm marketing than we would care to admit. Over the decades we have definitely seen the professionalism of this key business function improve, but why do we still
SterlingtonLaw Explore what a virtual law firm is as we delve into what it does and how joining a virtual law firm can help you grow your practice. According to a 2022 national survey sponsored by the American Bar Association. Explore what a virtual law firm is as we delve into what it does and
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John Bowie Law firm marketing comes in many shapes and forms, but for Tyrone-Jay Barugh his law firm with the funny name – Spilt Milk Law – is now at the center of a ‘funny case’ against airline Jetstar after booking and canceling 50 flight deals between Australia and New Zealand. Barugh booked one-way flights
