Law Firm Marketing

Call it law firm marketing or a Valentine Day initiative like few others, but one Tennessee law firm is making February 14 a day when unhappy couples can remember why they can’t stand one another – by giving away a free divorce to one lucky/unlucky client. It’s a law marketing initiative that sees The Powers […] More

Karin Conroy* A logo serves as a visual representation of your brand, and an opportunity for you to make an impression on people seeing that logo for the first time. A strong logo will reflect your law firm’s personality and the quality of your work. It should be simple, yet also professional. No matter how […] More

Clare Murray *– It is legal directory submission time again, the most important PR exercise of the year for firms and individual lawyers.  Practices are built, promotions secured, and opportunities gifted on the back of legal directory rankings. And the person who holds the pen in those submissions, holds the career of colleagues and the […] More

LinkedIn for lawyers requires some special work in specific areas – including some of these top law firms who are killing it on LinkedIn – check here for the LInkedIn for Lawyers key tips More

  The Covid-19 pandemic has been a challenging time for many businesses and law firms are no exception. Like other businesses, law firms have had to change the way they do things in order to keep their doors open and serve their clients in a safe way. Fortunately, law firms are better equipped to handle […] More

Brian Major* Law firms face an increasingly intense competition in the marketplace.  The COVID pandemic has only added to the increased competition that has emerged in recent year and the need for market advice has never been more important. This year a report on the state of competition in the law market Report on the […] More

  Search engine optimization (SEO) for lawyers and law firms has become something of a byword for most law firms, from the smaller firms to the largest with high-ticket SEO agencies and other assistance, but to absolutely succeed with your law firm SEO there are some key steps that are more important than ever. What […] More

7 Key Tactics for Lawyer Online Marketing Success to boost rankings and generate client enquiry More

. . and yet hardly anyone is doing it How do you choose the right keywords for SEO as a law firm marketer? Okay, we’ve got your attention on this, but what should you be doing here that really works and which very few – if any – law firms and others using online marketing […] More

Another major Google update is coming next year, which will affect a lot of websites that are not prepared for it, but there are some clear steps that you can take to ensure your law firm website remains in Google’s ‘good books’ when the update eventually arrives. The ‘heads up’ from Google has been due […] More

Nancy Myrland – The people, companies, and institutions you want to do business with, as well as those who can play a part in helping you accomplish your goals, are your target audiences. They are an important part of the foundation of your marketing and business development plans. Speaking and presenting to your target audiences […] More

Law Firm Rainmaking Recommendations   Lindsay Griffiths* – In many different blogs and Rainmaking Recommendations, I have said – repeatedly, that Rainmaking is about 3 things: Creating visibility and becoming known as an authority in the field of law that you practice – this is known as Marketing yourself and your services; Meeting people – whether in […] More