Law Firm Marketing

Brian Major* Law firms face an increasingly intense competition in the marketplace.  The COVID pandemic has only added to the increased competition that has emerged in recent year and the need for market advice has never been more important. This year a report on the state of competition in the law market Report on the […]

  Search engine optimization (SEO) for lawyers and law firms has become something of a byword for most law firms, from the smaller firms to the largest with high-ticket SEO agencies and other assistance, but to absolutely succeed with your law firm SEO there are some key steps that are more important than ever. What […]

7 Key Tactics for Lawyer Online Marketing Success to boost rankings and generate client enquiry

. . and yet hardly anyone is doing it How do you choose the right keywords for SEO as a law firm marketer? Okay, we’ve got your attention on this, but what should you be doing here that really works and which very few – if any – law firms and others using online marketing […]

Another major Google update is coming next year, which will affect a lot of websites that are not prepared for it, but there are some clear steps that you can take to ensure your law firm website remains in Google’s ‘good books’ when the update eventually arrives. The ‘heads up’ from Google has been due […]

Nancy Myrland – The people, companies, and institutions you want to do business with, as well as those who can play a part in helping you accomplish your goals, are your target audiences. They are an important part of the foundation of your marketing and business development plans. Speaking and presenting to your target audiences […]

Law Firm Rainmaking Recommendations   Lindsay Griffiths* – In many different blogs and Rainmaking Recommendations, I have said – repeatedly, that Rainmaking is about 3 things: Creating visibility and becoming known as an authority in the field of law that you practice – this is known as Marketing yourself and your services; Meeting people – whether in […]

Katherine Rundell* While setting up a blog can be easy, if you’re a lawyer, you want to put your best foot forward (regardless if you write posts, or hire someone to post for you). And when people see your blog, they expect you to have great content to read and see. Therefore, here are 6 […]

Powered by LawFuel – Uptime Legal, the nation’s leading legal technology provider, today announced the launch of it’s all-in-one digital marketing service for law firms, Legal Marketing 360™ Legal Marketing 360 is an end-to-end marketing engine designed for a singular purpose: to generate new clients and cases for law firms. For a long time, law […]

Mical Shand* The marketing world has changed over the years and none more so than for law firms in an increasingly competitive marketplace. It’s now an essential department of every business’s success to develop their marketing strategy to drive business and strengthen their brands. How you market your business depends on what it is. For […]

Nowadays, like any business, law firms are looking for ways to grow their number of followers, and get a growing viewership on social networks. And, one of the best tactics to do this is influencer marketing.  Now, influencer marketing is nothing new. As Hubspot pointed our a couple of years ago influencer ‘marketing’ has skyrocketed. […]

Ashley Halsey* In recent years, law firms have turned to social media like Facebook, Twitter, and LinkedIn to promote their businesses and get more clients. However, there’s another social media platform that most lawyers don’t even think to use – a platform used by so many users (billions, actually), that it’s a gold mine that […]