Law Firm Marketing

Mical Shand* The marketing world has changed over the years and none more so than for law firms in an increasingly competitive marketplace. It’s now an essential department of every business’s success to develop their marketing strategy to drive business and strengthen their brands. How you market your business depends on what it is. For […]

Nowadays, like any business, law firms are looking for ways to grow their number of followers, and get a growing viewership on social networks. And, one of the best tactics to do this is influencer marketing.  Now, influencer marketing is nothing new. As Hubspot pointed our a couple of years ago influencer ‘marketing’ has skyrocketed. […]

Ashley Halsey* In recent years, law firms have turned to social media like Facebook, Twitter, and LinkedIn to promote their businesses and get more clients. However, there’s another social media platform that most lawyers don’t even think to use – a platform used by so many users (billions, actually), that it’s a gold mine that […]

The Pandemic and changed legal marketplace has focused increased attention upon the need for law marketers to act smartly and proactively. Debra Pickett wrote this piece for the Legal Marketing Association blog. Debra Pickett* Fundamentally, what so many of us do as marketers is to help people tell stories. This is a vitally important skill […]

The 3-Step SEO Process To Grow Your Law Firm Traffic By Over 200% (Plus 5 FREE Power Tools To Help You) How using these content marketing steps and these powerful FREE tools will deliver quality, targeted traffic to your law firm website Big Time! Content marketing tactics are one of the best methods law firms […]

Law firm marketing comes in many shapes and forms, but few have been able to capture the opportunities that came with the COVID pandemic like one law firm’s haircut promotion. With barbershops and hair salons closed for months due to the coronavirus pandemic Cambridge-based Altman & Altman LLP decided to use a law firm marketing […]

Former Business Development Director for major law firms, Ben Paul continues his series on developing business for firms in the post-Pandemic environment Ben Paul* Many very successful lawyers and partners within law firms have built very successful practices using traditional networking methods. Like a great many traditional business practices in the last few months, this […]

Ben Paul* The last few weeks have been a unique and challenging time for us all, mentally and economically. As we all now start to plan how we emerge from our bubbles post lockdown, there is a great deal to consider as we move into Level 2. The economic outlook domestically and globally is the […]

10 Best Law Firm Marketing Action Steps For 2020 . . The Post- Covid Way To Win Legal Clients And Outsmart Your Competitors Law Firm SEO Feature The Ultimate Guide to Law Firm Marketing in 2020 Read The Action Steps You Need To Take   Law firm marketing strategies have been digitally-focused for a long […]

As law firms deal with the Wuhan Virus issue and “pivot” towards high growth areas of legal practice, it is lilfe sciences that provides a key area in law firm marketing to which firms will pay close attention. It has already been reported by The Recorder that the pandemic has seen firms with life science […]

What is this law firm doing that lets it consistently win the top law firm brand award?

Contents About Local SEO Optimize your website Claim your online profile Add local content Get reviews Build citations Key Google changes Conclusion   Local SEO is a key tool law firms should be using to generate more clients and Google My Business (GMB) is a key asset that lawyers can and should use to propel […]