The 3 Key Selling Points Law Firms Need To Consider To Attract Quality Law Candidates (It’s not all about money)

nz law jobs

Leading legal recruiter Louise Hall-Strutt see ‘horror stories’ that turn off potential candidates for law jobs in a market where they can afford to be choosy. Salaries are not the be-all and end-all of what they are looking for, she says, but rather what the reputation is of their prospective law firm.

And she outlines the three, key factors law firms need to consider to attract good candidates through the door.

>> The Latest, Best Law Jobs Here on the LawFuel Network

Louise Hall-Strutt, founder of legal recruitment company Altitude, said today that it is now not unusual for candidates to be guided by what they have heard about a firm, and whether they believe the senior partners of a potential employer would make a good mentors.

“With the unemployment rate in New Zealand sitting at 3.3 per cent, it is tough to find quality staff across all sectors. The situation is exacerbated for legal firms because as the world slowly reopens after Covid-19, young lawyers are dusting off their wings and preparing to chase higher salaries and an OE.”

Hall-Strutt said young and intermediate lawyers are becoming especially difficult to attract in this economic reality.

“Candidates have more options than ever. It is an employee’s market, and that will probably remain true into 2023 and perhaps beyond. Most Kiwi law firms can’t match the salaries offered by overseas firms–which are regularly ten to 40 per cent higher.

Lousie Hall-Strutt LawFuel Law Jobs

“To keep up with candidate expectations, legal firms need to offer more than the simple metric of salaries,” Hall-Strutt said. “Although salary remains the number one driver.”

The answer is reputation and mentorship.

Hall-Strutt said there are “phenomenal” lawyers working in New Zealand who have quality experience, and it’s important that their firms encourage these older hands to be part of recruitment as sweeteners to capture the most ambitious talent that is keen to learn.

“The first question young candidates ask after receiving a list of possible firms is: who is the partner I will work with? They want to know about the team and the reputation of the firm.

“New Zealand is a small place, and everyone talks to each other. If a legal firm forces young candidates to sink or swim and offers little access to mentorship, it’s easier than ever for that negative information to spread around social networks,” Hall-Strutt said.

Lawyers rely on reputation to attract clients, but now they are relying on reputation to attract good talent, she added.

“People want to work with people they like. For the younger generation, work is no longer just about work. They want work to be more authentic and aligned to their lifestyles, career progression dreams, shared values, purpose and mission,” she said.

But the reputation angle cuts both ways. “Quality law firms are intensely interested in a candidate’s grade performance. Failure to achieve A’s or at least B+’s can follow a person around for years, well into their careers. The legal profession is inherently risk-averse, and students should keep this in mind,” Hall-Strutt said.

3 Key Factors For Law Firms To Consider

For law firms keen on attracting the best legal talent, Hall-Strutt outlined the top three things young lawyers look for:

1. Reputation

Although the “work from home” model is now embedded in many law firms, this is complicating the ability of young lawyers to receive one-on-one mentorship. If candidates hear on the legal grapevine that the juice isn’t worth the squeeze at a firm, they are unlikely to join, Hall-Strutt said.

“Lack of access to mentorship is a big driver for young people choosing to leave firms. Some partners have a reputation for being excellent mentors, while others don’t. When a candidate hears about a sour reputation of a particular firm or a particular partner, it puts them off.”

Flexibility and culture

Idealism is a young person’s game, but that doesn’t mean firms should dismiss their affinity with sustainable and ethical practices.

These issues really do excite young lawyers who are searching for jobs that allow them to do the most good with their time, Hall-Strutt said.

“Young lawyers also want more flexibility in the working relationships. Firms that figure out how to accommodate this idealism and can adapt to the new workstyles will succeed in attracting – and retaining – high-quality talent.”

Salary and package

While the ability to pay a competitive salary, along with comprehensive packages, will vary between firms, it is important that firms always monitor the pulse of salary averages for young lawyers – both the average offered in New Zealand and overseas.

“In the past, a core motivation for young lawyers was money and prestige. While this is still high on their list, what impresses them now is an opportunity for growth and development. But that doesn’t mean they should be paid less. That’s a great way to lose them to rivals or wave goodbye to them on an aeroplane,” Hall-Strutt said.

The 3 Key Selling Points Law Firms Need To Consider To Attract Quality Law Candidates (It's not all about money) 1

ReFuel with the top law news weekly that's fun to read
Powered by ConvertKit

Leave a Comment

Your email address will not be published. Required fields are marked *