Will “Mobilegeddon” Crush Small Firms and Businesses?

law firm ranking

LawFuel has written about the major changes Google is making to its search rankings and the effect it may – or will – have on many law firm websites.

But Real Lawyers Have Blogs publisher Kevin O’Keefe, who refers to the colourfully labelled “Mobilegeddon” and considers that lawyers and their business clients are not ready for the major algorithm update. As a result a lot of law firm content, be it on blogs or websites, is going to take a major hit says Mr O’Keefe.

The changes, according to Business Insider writer Jillian D’onfro, could actually crush many small businesses and that includes a countless number of law firms.

The algorithm will start favoring mobile-friendly websites (ones with large text, easy-to-click links, and that resize to fit whatever screen they’re viewed on) and ranking them higher in search. Websites that aren’t mobile-friendly will get demoted.

About 60% of online traffic now comes from mobile and Google wants users to have a good experience whenever they click on a mobile link.

Many small businesses did not know about the change. Others put off the expense of re-doing their sites.

Small firms are not alone. Sarah Perez (@sarahintampa) of TechCrunch reports Google’s mobile-friendly update could negatively impact almost 50% of Fortune 500 websites.

TechCrunch refer to a 2013 study said that two-thirds of the Fortune 100 were not ready for mobile search. And after running some tests this year, it is clear that progress has been slow with just over half (52 percent) of the Fortune 500 operated mobile-friendly websites ahead of Google’s update.

top-20-mobile-friendly-fortune-500

To go back to Kevin O’Keefe’s blog, he reports that  that law firms are in lockstep with American businesses. Vizibility reports 53% of the 350 largest law firms do not have a mobile-friendly website. As I reported in February, 73% of the almost one-thousand blogs published by the Am Law 200 are not ready for mobile viewing.

Vizibility puts the consequences in perspective.

For law firms, mobile devices generate one-third of the website traffic reported by FindLaw customers. But this growing issue is foreshadowed by mainstream browsing which skews 50% higher than that. According to a February 2015 IBM Digital Analytics Benchmark survey, mobile traffic accounted for 46.5% of all online traffic. Even if you don’t have a lot of traffic from mobile devices today…you will.La
“What if my law firm audience for content is mostly desktop? Then there’s no reason to have mobile sites and blogs, right?” Directly from Google’s FAQ’s on mobile-friendly:
Not exactly. Statistics show that more people are going “mobile only” — either because they never had a desktop or because they won’t replace their existing desktop. Additionally, a non-mobile-friendly site may not see many mobile visitors precisely for that reason. The mobile-friendly update will apply to mobile searches conducted across all sites, regardless of the site’s target audiences’ language, region, or proportion of mobile to desktop traffic.

Read More at Real Lawyers Have Blogs
[table id=10 /]


Is She The New Judge Judy?

Judge slams lawfuel

Judge Judy has always struck a chord with those who welcome frank dressing down of wrong-doers or those who seek to play games in Court. But for General Sessions Court Judge Lila Statom a dressing down to a gang member charged with attempted murder caught the fond attention of around half a million viewers fast.

And her comments received what could be called very high ‘approval ratings’.

The comments were directed at Chattanooga gangbanger O’Shae Smith who Judge Statom admonished the gang member with a healthy dose of Southern indignation.

“Sir, East Lake Courts is not your hood,” she told Smith. “It’s the citizens of the United States who own that – because they work and pay taxes. You don’t own that.”  (see the video, below).

“It used to be a very nice place to live,” she said. “In fact, my grandmother lived there and I spent many a night and it was a nice place where you could walk around. People like you have made it a violent, unsafe place to live, and hopefully we can make it the place that it used to be back when it was originally built for people who didn’t have anywhere else to live, to make it a safe place to live.”

As FoxNews reported, that’s what folks from Tennessee call a “Come to Jesus” moment.

She told Fox: “I have been totally shocked,” she said. “I try not to say too much too often – but I do get really frustrated when people in our community are not working and are not contributing and yet they are committing crimes against others.”

Statom, a native of the Scenic City, is a career prosecutor who was appointed to the bench in 2012 by Gov. Bill Haslam.

And while she is generally soft-spoken inside her courtroom, there are moments when the judge will provide advice from the bench.

“Sometimes I do give short speeches to people in domestic situations,” she said. “I say things like, if he beats you up, he doesn’t love you. I also tell them to get an education. A man is not a plan.”

And then there was Oshae Smith claiming that East Lake Courts was his “hood.”

“That struck a nerve that he was claiming that was his property,” she said. “There are a lot of people that live there that are law-abiding citizens.”

But it is also an area plagued with gang violence.

“They are bringing crime into those communities,” she said. “It’s so unfair for people who have to live there.”

Judge Statom said she could tell that the gangbanger was nonplussed by his legal predicament.

“He was standing there like it wasn’t affecting him in any way,” she told me. “I thought – he needs to know that gang members who go into communities like this are really affecting the people who have no choice but to live there.”

She acknowledges that her lecture probably won’t have much of an impact on the street thug – but she said what she wanted to say.

But when he tried to respond – she laid down the law.

“He raised his finger up and opened his mouth to speak and I had already decided he was not taking control over my courtroom,” she said. “I had already told him if he decided to speak I would let the prosecutor cross examine him.”

“So do so at your own peril,” she told the defendant.

Source: Fox News / LawFuel

[table id=10 /]

About The Author